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We are now ONE! #CelcomDigi                                                                                                                                                                                                                                                                  Celcom and Digi have merged with the aim to create Malaysia’s most inspiring telco-tech company, building on two well-loved brands with over six decades of combined strengths in innovation and connecting Malaysians.

CHANNEL DEVELOPMENT & PROGRAMS SPECIALIST

Date:  14 May 2026
Custom Field 2:  14844
Employment Type:  Permanent
City:  CelcomDigi Hub, Subang Jaya
Description: 

Job Description

Join us as a Channel Performance & Incentive Specialist if you are passionate about driving sales performance, enhancing channel effectiveness, and building impactful strategies. In this pivotal role, you will be responsible for developing and managing channel scorecard, programs, touchpoint sustainability and partners income model that motivate the partners and support the achievement of company Postpaid & Fiber targets.

You will work closely with cross-functional teams to harmonize channel strategies, improve operational frameworks, and ensure alignment with Company business objectives. Your role will also focus on analysing channel performance trends, identifying improvement opportunities, and enhancing channel platforms and partner engagement through data-driven and customer-centric solutions. Success in this role requires strong analytical capabilities, strategic thinking, and the ability to thrive in a fast-paced environment while collaborating effectively across teams to drive continuous improvement and operational excellence.

Responsibilities

  • Develop, monitor, and drive effective channel scorecard, programs, touchpoint sustainability initiatives, and partner income models to steer the channel towards achieving company Postpaid & Fiber performance targets.
  • Monitor, review, analyse, and design channel frameworks, scorecards, sustainability models, and partner income structures that keep the salesforce motivated, competitive, and aligned with industry standards.
  • Analyse channel performance trends and recommend strategic improvements to enhance sales productivity, touchpoint sustainability and overall channel effectiveness.
  • Collaborate with cross-department stakeholders, including Product, Service Development, and Operations teams, to support model transitions, service improvements, and harmonization of channel strategies.
  • Review SOPs, operational frameworks, and existing ways of working to identify opportunities for improvement, streamline processes, and ensure alignment with company goals.
  • Continuously enhance channel platforms and personalize solutions to support sales objectives, improve partner engagement, strengthen sustainable business growth, and drive better customer experience.
  • Drive continuous improvement initiatives by identifying gaps, proposing innovative solutions, and ensuring effective execution across channel operations and partner ecosystem management. 

Requirements

  • At least 5 years in working experience in Business Model / Sales Management / Planning / Performance Management, preferably working in a Planning role in a medium to large business setting. Experience in channel model will be added bonus but not necessary a requirement
  • Able to resolve conflict and connect various stakeholders/ departments together to produce synergized effective outcomes. Having skills in project management is added bonus.
  • Highly proficient in the use of MS Word, MS Excel, and PowerPoint, all necessary for the creation of visually and verbally engaging communication materials and reports for both internal and external Management team and key stakeholders.
  • Creative, detailed and result oriented, self-motivated working under minimal supervision, ability to handle multiple projects and meeting tight deadlines, demonstrated composure under stress and in times of uncertainty.
Business Unit:  SALES & RETAIL

Job Description

Join us as a Channel Performance & Incentive Specialist if you are passionate about driving sales performance, enhancing channel effectiveness, and building impactful strategies. In this pivotal role, you will be responsible for developing and managing channel scorecard, programs, touchpoint sustainability and partners income model that motivate the partners and support the achievement of company Postpaid & Fiber targets.

You will work closely with cross-functional teams to harmonize channel strategies, improve operational frameworks, and ensure alignment with Company business objectives. Your role will also focus on analysing channel performance trends, identifying improvement opportunities, and enhancing channel platforms and partner engagement through data-driven and customer-centric solutions. Success in this role requires strong analytical capabilities, strategic thinking, and the ability to thrive in a fast-paced environment while collaborating effectively across teams to drive continuous improvement and operational excellence.

Responsibilities

  • Develop, monitor, and drive effective channel scorecard, programs, touchpoint sustainability initiatives, and partner income models to steer the channel towards achieving company Postpaid & Fiber performance targets.
  • Monitor, review, analyse, and design channel frameworks, scorecards, sustainability models, and partner income structures that keep the salesforce motivated, competitive, and aligned with industry standards.
  • Analyse channel performance trends and recommend strategic improvements to enhance sales productivity, touchpoint sustainability and overall channel effectiveness.
  • Collaborate with cross-department stakeholders, including Product, Service Development, and Operations teams, to support model transitions, service improvements, and harmonization of channel strategies.
  • Review SOPs, operational frameworks, and existing ways of working to identify opportunities for improvement, streamline processes, and ensure alignment with company goals.
  • Continuously enhance channel platforms and personalize solutions to support sales objectives, improve partner engagement, strengthen sustainable business growth, and drive better customer experience.
  • Drive continuous improvement initiatives by identifying gaps, proposing innovative solutions, and ensuring effective execution across channel operations and partner ecosystem management. 

Requirements

  • At least 5 years in working experience in Business Model / Sales Management / Planning / Performance Management, preferably working in a Planning role in a medium to large business setting. Experience in channel model will be added bonus but not necessary a requirement
  • Able to resolve conflict and connect various stakeholders/ departments together to produce synergized effective outcomes. Having skills in project management is added bonus.
  • Highly proficient in the use of MS Word, MS Excel, and PowerPoint, all necessary for the creation of visually and verbally engaging communication materials and reports for both internal and external Management team and key stakeholders.
  • Creative, detailed and result oriented, self-motivated working under minimal supervision, ability to handle multiple projects and meeting tight deadlines, demonstrated composure under stress and in times of uncertainty.

Next Steps

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team. 

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair. 


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