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We are now ONE! #CelcomDigi                                                                                                                                                                                                                                                                  Celcom and Digi have merged with the aim to create Malaysia’s most inspiring telco-tech company, building on two well-loved brands with over six decades of combined strengths in innovation and connecting Malaysians.

Channel Development & Programs

Date:  30 Sept 2025
Custom Field 2:  14261
Custom Field 3:  Permanent
City:  CelcomDigi Hub, Subang Jaya
Description: 

Job Description

The Channel Development & Program Specialist is accountable for planning, executing, and tracking campaigns that enable channels to achieve Postpaid and Fiber sales targets across both online and offline activities. The role also requires close collaboration with cross-functional stakeholders to strengthen product, service, and operational strategies, ultimately driving performance and meeting business goals.

Responsibilities

  • Develop, monitor, and drive effective programs, incentives, and scorecards to steer the channel towards achieving company performance targets.
  • Analyse channel performance and design incentive frameworks that keep the salesforce motivated, competitive, and aligned with industry standards. Set clear performance objectives and update them as necessary.
  • Collaborate with cross-department stakeholders (product, service development, and operations) to support model transitions and harmonize channel strategies.
  • Review SOPs and frameworks, recommending improvements to streamline ways of working and ensure alignment with CelcomDigi’s goals.
  • Continuously enhance channel platforms and personalize solutions to drive sales objectives and improve partner engagement

Requirements

  • Minimum 5 years’ experience in Sales Management, Planning, or Performance Management, preferably in a medium to large business environment. Experience in incentive management is an advantage but not essential.
  • Strong analytical skills with the ability to interpret data from various systems, generate insights, and prepare reports for stakeholders and senior management.
  • Skilled at conflict resolution and capable of connecting diverse stakeholders and departments to deliver synergized, effective outcomes. Project management experience is an advantage.
  • Advanced proficiency in Microsoft Office Suite (Excel, Word, PowerPoint), with the ability to produce clear, engaging, and impactful reports and communication materials for internal and external stakeholders.
  • Creative, detail-oriented, and results-driven, with the ability to work independently under minimal supervision, manage multiple projects, and deliver within tight deadlines. Demonstrates resilience and composure under stress and uncertainty.
Business Unit:  SALES & RETAIL

Job Description

The Channel Development & Program Specialist is accountable for planning, executing, and tracking campaigns that enable channels to achieve Postpaid and Fiber sales targets across both online and offline activities. The role also requires close collaboration with cross-functional stakeholders to strengthen product, service, and operational strategies, ultimately driving performance and meeting business goals.

Responsibilities

  • Develop, monitor, and drive effective programs, incentives, and scorecards to steer the channel towards achieving company performance targets.
  • Analyse channel performance and design incentive frameworks that keep the salesforce motivated, competitive, and aligned with industry standards. Set clear performance objectives and update them as necessary.
  • Collaborate with cross-department stakeholders (product, service development, and operations) to support model transitions and harmonize channel strategies.
  • Review SOPs and frameworks, recommending improvements to streamline ways of working and ensure alignment with CelcomDigi’s goals.
  • Continuously enhance channel platforms and personalize solutions to drive sales objectives and improve partner engagement

Requirements

  • Minimum 5 years’ experience in Sales Management, Planning, or Performance Management, preferably in a medium to large business environment. Experience in incentive management is an advantage but not essential.
  • Strong analytical skills with the ability to interpret data from various systems, generate insights, and prepare reports for stakeholders and senior management.
  • Skilled at conflict resolution and capable of connecting diverse stakeholders and departments to deliver synergized, effective outcomes. Project management experience is an advantage.
  • Advanced proficiency in Microsoft Office Suite (Excel, Word, PowerPoint), with the ability to produce clear, engaging, and impactful reports and communication materials for internal and external stakeholders.
  • Creative, detail-oriented, and results-driven, with the ability to work independently under minimal supervision, manage multiple projects, and deliver within tight deadlines. Demonstrates resilience and composure under stress and uncertainty.

Next Steps

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team. 

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair. 


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