Apply now »

We are now ONE! #CelcomDigi                                                                                                                                                                                                                                                                  Celcom and Digi have merged with the aim to create Malaysia’s most inspiring telco-tech company, building on two well-loved brands with over six decades of combined strengths in innovation and connecting Malaysians.

Channel Performance Specialist

Date:  28 Jan 2026
Custom Field 2:  14557
Employment Type:  Contract
City:  CelcomDigi Hub, Subang Jaya
Description: 

Job Description

We are looking for a data-driven, commercially minded professional to accelerate the performance of our indirect channels through actionable insights, business modelling, and strategic recommendations. This high-visibility role partners closely with sales leadership to shape channel strategy, optimise partner performance, and drive business growth.

Responsibilities

  • Lead end-to-end channel performance diagnosis, identifying growth blockers and opportunities across distributors and clusters.
  • Build executive-ready dashboards and performance packs that simplify complex data into actionable insights.
  • Conduct deep-dive analytics on sell-in, sell-through, activation, and promotions to guide strategic decisions and resource prioritisation.
  • Translate findings into evidence-backed recommendations for sales, trade, and distribution leaders.
  • Ensure data integrity and reliability across DMS and POS systems to enable accurate, actionable reporting.
  • Drive continuous improvement initiatives, including dashboard automation, workflow optimisation, and digital enablement projects.

Requirements

  • Minimum 5 years of experience in commercial insights, channel strategy, or sales performance management with a track record of influencing decisions (background in Telecommunications / FMCG / Retail / Market Research is a bonus).
  • Strong ability to translate complex data into clear, actionable strategic narratives.
  • Experienced in funnel-based diagnosis (sell-in, inventory, sell-through, activation) and root-cause analysis.
  • Demonstrated analytical rigor in forecasting, opportunity sizing, performance modelling, and scenario evaluation.
  • Skilled in handling unstructured datasets and building automated dashboards using Power BI, SQL, Python, or similar tools.
  • Comfortable presenting insights to senior leadership and influencing cross-functional stakeholders.
  • Proven experience driving process improvements, digital enablement, or data-driven transformation initiatives.
Business Unit:  SALES & RETAIL

Job Description

We are looking for a data-driven, commercially minded professional to accelerate the performance of our indirect channels through actionable insights, business modelling, and strategic recommendations. This high-visibility role partners closely with sales leadership to shape channel strategy, optimise partner performance, and drive business growth.

Responsibilities

  • Lead end-to-end channel performance diagnosis, identifying growth blockers and opportunities across distributors and clusters.
  • Build executive-ready dashboards and performance packs that simplify complex data into actionable insights.
  • Conduct deep-dive analytics on sell-in, sell-through, activation, and promotions to guide strategic decisions and resource prioritisation.
  • Translate findings into evidence-backed recommendations for sales, trade, and distribution leaders.
  • Ensure data integrity and reliability across DMS and POS systems to enable accurate, actionable reporting.
  • Drive continuous improvement initiatives, including dashboard automation, workflow optimisation, and digital enablement projects.

Requirements

  • Minimum 5 years of experience in commercial insights, channel strategy, or sales performance management with a track record of influencing decisions (background in Telecommunications / FMCG / Retail / Market Research is a bonus).
  • Strong ability to translate complex data into clear, actionable strategic narratives.
  • Experienced in funnel-based diagnosis (sell-in, inventory, sell-through, activation) and root-cause analysis.
  • Demonstrated analytical rigor in forecasting, opportunity sizing, performance modelling, and scenario evaluation.
  • Skilled in handling unstructured datasets and building automated dashboards using Power BI, SQL, Python, or similar tools.
  • Comfortable presenting insights to senior leadership and influencing cross-functional stakeholders.
  • Proven experience driving process improvements, digital enablement, or data-driven transformation initiatives.

Next Steps

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team. 

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards. 

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair. 


Job Segment: Telecom, Telecommunications, Retail Sales, Market Research, Performance Management, Technology, Retail, Marketing, Human Resources

Apply now »