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We are now ONE! #CelcomDigi                                                                                                                                                                                                                                                                  Celcom and Digi have merged with the aim to create Malaysia’s most inspiring telco-tech company, building on two well-loved brands with over six decades of combined strengths in innovation and connecting Malaysians.

EFFICIENCY AND BUSINESS OPTIMIZATION LEAD

Date:  6 Feb 2026
Custom Field 2:  14401
Employment Type:  Permanent
City:  CelcomDigi Hub, Subang Jaya
Description: 

Job Description

Lead the Efficiency and Business Optimization Unit, driving cost discipline and operational efficiency across functions to support sustainable growth.  Champion data-driven insight to convert opportunity into measurable impact.  The role will be hands-on from planning to execution, industry insights, P&L outcome and executive alignment, ensuring efficiency gains are redirected into revenue growth opportunities.

Responsibilities

1. Efficiency and Governance 

  • Lead the Sales & Retail cost optimization framework, setting strategic priorities and measurable outcomes.
  • Establish and monitor Efficiency Scorecard focused on the realization of cost-efficiency initiatives, measuring actual vs planned savings, reallocation to growth and impact on profitability.
  • Drive the integration of automation and AI solutions. Partnering with functions from use case identification to execution, streamlining processes, enhancing data-driven insight and enabling more timely, accurate reporting.

2. Business Optimization and Transformation

  • Identify emerging risks and optimization opportunities, and propose structural improvements through data insights and benchmarking.
  • Oversee business case development for optimization initiatives, ensuring quantifiable impact on profitability.
  • Lead workshop and presentation to ensure alignment with business priorities, driving informed decision making on cost vs trade-offs.

3. Channel Profitability

  • Establish and maintain a channel profitability framework, identify under-performing channels and lead crosschannel collaboration to optimize resource allocation.
  • Drive review sessions with management to evaluate channel mixes, cost to serve models and profitability outlook. Recommending actions to improve channel performance while aligning with overall business priorities.
  • Provide channel program insights to drive performance-based growth, benchmarking channel programs against competitors while sustaining cost to revenue efficiency. 

4. Realistic Forecasting, Financial Governance and Reporting

  • Lead and coordinate forecasting, reporting, and cost management efforts to ensure accuracy and timely updates.
  • Monitor targets, OPIs, and business drivers to identify risks or gaps, and initiate mitigation actions for consideration by business owners.
  • Prepare and deliver weekly and monthly reports to management detailing cost positions, quantified targets, and progress. 

Requirements

  • Bachelor’s degree (or higher) in Finance, Data Analytics or related field
  • Minimum 6 years’ experience in business planning, cost optimization, business transformation (preferably in Telco, FMCG or consulting) with demonstrable hands-on execution and leadership in initiatives
  • Proficient in big data analytics, automation and AI tools, data visualization (e.g. power BI, Tableau, SQL) and their application to business and operational performance
  • Excellent analytical and strategic thinking skills, with proven track record of driving business growth, channel profitability and commercial initiatives and securing management alignment
  • Experience leading teams, influencing across functions and owning outcomes (including P&L or equivalent business impact) 
Business Unit:  SALES & RETAIL

Job Description

Lead the Efficiency and Business Optimization Unit, driving cost discipline and operational efficiency across functions to support sustainable growth.  Champion data-driven insight to convert opportunity into measurable impact.  The role will be hands-on from planning to execution, industry insights, P&L outcome and executive alignment, ensuring efficiency gains are redirected into revenue growth opportunities.

Responsibilities

1. Efficiency and Governance 

  • Lead the Sales & Retail cost optimization framework, setting strategic priorities and measurable outcomes.
  • Establish and monitor Efficiency Scorecard focused on the realization of cost-efficiency initiatives, measuring actual vs planned savings, reallocation to growth and impact on profitability.
  • Drive the integration of automation and AI solutions. Partnering with functions from use case identification to execution, streamlining processes, enhancing data-driven insight and enabling more timely, accurate reporting.

2. Business Optimization and Transformation

  • Identify emerging risks and optimization opportunities, and propose structural improvements through data insights and benchmarking.
  • Oversee business case development for optimization initiatives, ensuring quantifiable impact on profitability.
  • Lead workshop and presentation to ensure alignment with business priorities, driving informed decision making on cost vs trade-offs.

3. Channel Profitability

  • Establish and maintain a channel profitability framework, identify under-performing channels and lead crosschannel collaboration to optimize resource allocation.
  • Drive review sessions with management to evaluate channel mixes, cost to serve models and profitability outlook. Recommending actions to improve channel performance while aligning with overall business priorities.
  • Provide channel program insights to drive performance-based growth, benchmarking channel programs against competitors while sustaining cost to revenue efficiency. 

4. Realistic Forecasting, Financial Governance and Reporting

  • Lead and coordinate forecasting, reporting, and cost management efforts to ensure accuracy and timely updates.
  • Monitor targets, OPIs, and business drivers to identify risks or gaps, and initiate mitigation actions for consideration by business owners.
  • Prepare and deliver weekly and monthly reports to management detailing cost positions, quantified targets, and progress. 

Requirements

  • Bachelor’s degree (or higher) in Finance, Data Analytics or related field
  • Minimum 6 years’ experience in business planning, cost optimization, business transformation (preferably in Telco, FMCG or consulting) with demonstrable hands-on execution and leadership in initiatives
  • Proficient in big data analytics, automation and AI tools, data visualization (e.g. power BI, Tableau, SQL) and their application to business and operational performance
  • Excellent analytical and strategic thinking skills, with proven track record of driving business growth, channel profitability and commercial initiatives and securing management alignment
  • Experience leading teams, influencing across functions and owning outcomes (including P&L or equivalent business impact) 

Next Steps

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team. 

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair. 


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