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We are now ONE! #CelcomDigi                                                                                                                                                                                                                                                                  Celcom and Digi have merged with the aim to create Malaysia’s most inspiring telco-tech company, building on two well-loved brands with over six decades of combined strengths in innovation and connecting Malaysians.

RETAIL PROGRAM SPECIALIST

Date:  15 Jun 2026
Custom Field 2:  14935
Employment Type:  Permanent
City:  CelcomDigi Hub, Subang Jaya
Description: 

Retail Program Specialist

Retail Program Specialist oversees the planning, coordination and execution of in-store retail programs and customer engagement initiatives, ensuring alignment with business objectives, sales priorities and retail experience standards. Alongside the Retail Program team, you will drive nationwide retail campaigns, activation initiatives and operational readiness across CelcomDigi Stores while supporting seamless execution, stakeholder alignment and continuous improvement of the retail operating model. 

Responsibilities

•Develop and implement retail programs, campaigns, store and customer engagement activities aligned with sales targets and customer engagement goals.
•Identify new ideas for in-store engagement, retail innovation and experiential activation.
•Support stores with sales-driven initiatives (promotions, product launches, cross-selling campaigns and etc).
•Monitor program effectiveness in driving traffic, conversion and revenue uplift.
•Ensure all initiatives comply with the Retail Operating Model, SOPs and service standards. Also reflect brand values and customer-centric principles.
•Act as liaison between HQ teams (SGTM, CGTM, Device Management, Operations and etc), regional and store teams.
•Support retail teams with briefings, toolkits and guidance for programs and initiatives execution.
•Gather feedback from stores and provide insight for continuous improvement.
•Prepare post-implementation reviews and reports.
•Provide data-driven recommendations to improve future initiatives.

Requirements

  • 3-5 years of relevant work experience in telecommunications, retail banking, FMCG and retail industries
  • Excellent knowledge of retail management, marketing and  managing business performance will be an added advantage
  • Excellent organizing and stakeholder management skills in a fast-paced, matrix environment
  • Strong people management skills, approachable, responsible and has good listening skills
  • Commercial awareness and has analytical mind and familiarity with data analysis principles
  • Ability to understand and manage P&L
  • Positive, passionate, collaborative, creative, A self-starter, A team player, resourceful and ability to perform under pressure
Business Unit:  SALES & RETAIL

Retail Program Specialist

Retail Program Specialist oversees the planning, coordination and execution of in-store retail programs and customer engagement initiatives, ensuring alignment with business objectives, sales priorities and retail experience standards. Alongside the Retail Program team, you will drive nationwide retail campaigns, activation initiatives and operational readiness across CelcomDigi Stores while supporting seamless execution, stakeholder alignment and continuous improvement of the retail operating model. 

Responsibilities

•Develop and implement retail programs, campaigns, store and customer engagement activities aligned with sales targets and customer engagement goals.
•Identify new ideas for in-store engagement, retail innovation and experiential activation.
•Support stores with sales-driven initiatives (promotions, product launches, cross-selling campaigns and etc).
•Monitor program effectiveness in driving traffic, conversion and revenue uplift.
•Ensure all initiatives comply with the Retail Operating Model, SOPs and service standards. Also reflect brand values and customer-centric principles.
•Act as liaison between HQ teams (SGTM, CGTM, Device Management, Operations and etc), regional and store teams.
•Support retail teams with briefings, toolkits and guidance for programs and initiatives execution.
•Gather feedback from stores and provide insight for continuous improvement.
•Prepare post-implementation reviews and reports.
•Provide data-driven recommendations to improve future initiatives.

Requirements

  • 3-5 years of relevant work experience in telecommunications, retail banking, FMCG and retail industries
  • Excellent knowledge of retail management, marketing and  managing business performance will be an added advantage
  • Excellent organizing and stakeholder management skills in a fast-paced, matrix environment
  • Strong people management skills, approachable, responsible and has good listening skills
  • Commercial awareness and has analytical mind and familiarity with data analysis principles
  • Ability to understand and manage P&L
  • Positive, passionate, collaborative, creative, A self-starter, A team player, resourceful and ability to perform under pressure

Next Steps

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team. 

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards. 

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair. 


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