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We are now ONE! #CelcomDigi                                                                                                                                                                                                                                                                  Celcom and Digi have merged with the aim to create Malaysia’s most inspiring telco-tech company, building on two well-loved brands with over six decades of combined strengths in innovation and connecting Malaysians.

SENIOR SPECIALIST - FUTURE RETAIL & INNOVATION

Date:  7 Jul 2026
Custom Field 2:  14974
Employment Type:  Permanent
City:  CelcomDigi Hub, Subang Jaya
Description: 

Job Description

About the Role

We are looking for a commercially minded and innovative professional to drive future retail strategies, channel innovation and growth initiatives. This role will play a key part in shaping next-generation retail experiences, identifying new growth opportunities and supporting the evolution of our retail channels to meet changing customer expectations.

The role will also drive the innovation and growth agenda of The Life Store as a platform for future retail concepts and customer experience transformation.

Responsibilities

  • Drive future retail and channel innovation initiatives to support business growth.
  • Identify emerging trends, customer needs and market opportunities to shape future retail strategies.
  • Develop and evaluate new retail concepts, partnerships and customer experience initiatives.
  • Lead strategic projects and pilot programs to test and scale innovative retail solutions.
  • Drive growth and innovation initiatives for The Life Store.
  • Develop business cases, strategic recommendations and leadership presentations.
  • Collaborate with cross-functional teams to accelerate transformation and strategic priorities.

Requirements

  • Bachelor's Degree in Business, Marketing, Strategy or related disciplines.
  • 3–6 years of experience in strategy, consulting, retail, commercial planning, business development or transformation roles.
  • Strong commercial acumen and strategic thinking capabilities.
  • Excellent analytical, problem-solving and presentation skills.
  • Strong stakeholder management and collaboration skills.
  • Self-driven, curious and comfortable working in a fast-paced environment.

What We're Looking For

A strategic thinker with a passion for retail innovation, customer experience and business growth. Someone who enjoys turning ideas into action, challenging conventional thinking and shaping the future of retail.

Business Unit:  SALES & RETAIL

Job Description

About the Role

We are looking for a commercially minded and innovative professional to drive future retail strategies, channel innovation and growth initiatives. This role will play a key part in shaping next-generation retail experiences, identifying new growth opportunities and supporting the evolution of our retail channels to meet changing customer expectations.

The role will also drive the innovation and growth agenda of The Life Store as a platform for future retail concepts and customer experience transformation.

Responsibilities

  • Drive future retail and channel innovation initiatives to support business growth.
  • Identify emerging trends, customer needs and market opportunities to shape future retail strategies.
  • Develop and evaluate new retail concepts, partnerships and customer experience initiatives.
  • Lead strategic projects and pilot programs to test and scale innovative retail solutions.
  • Drive growth and innovation initiatives for The Life Store.
  • Develop business cases, strategic recommendations and leadership presentations.
  • Collaborate with cross-functional teams to accelerate transformation and strategic priorities.

Requirements

  • Bachelor's Degree in Business, Marketing, Strategy or related disciplines.
  • 3–6 years of experience in strategy, consulting, retail, commercial planning, business development or transformation roles.
  • Strong commercial acumen and strategic thinking capabilities.
  • Excellent analytical, problem-solving and presentation skills.
  • Strong stakeholder management and collaboration skills.
  • Self-driven, curious and comfortable working in a fast-paced environment.

What We're Looking For

A strategic thinker with a passion for retail innovation, customer experience and business growth. Someone who enjoys turning ideas into action, challenging conventional thinking and shaping the future of retail.

Next Steps

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team. 

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair. 


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