Apply now »

We are now ONE! #CelcomDigi                                                                                                                                                                                                                                                                  Celcom and Digi have merged with the aim to create Malaysia’s most inspiring telco-tech company, building on two well-loved brands with over six decades of combined strengths in innovation and connecting Malaysians.

Business Insights Specialist

Date:  24 Feb 2026
Custom Field 2:  14646
Employment Type:  Permanent
City:  CelcomDigi Tower, Petaling Jay
Description: 

Job Description

The Business Insights team plays a pivotal role in equipping the business with data-driven intelligence. This role is responsible for extracting meaningful insights from data sources, including Tableau, and transforming them into coherent stories that drive business decisions. You will work closely with stakeholders to fulfill both ad hoc data requests and proactively develop insights that identify trends, customer behaviors, and business opportunities. This role also involves standardizing common insights into templates, ensuring reusability, and cataloging insights reports for optimal efficiency.

Responsibilities

  • Extract, analyse, and interpret large datasets to deliver insightful reporting that supports strategic decision-making across the business 
  • Partner closely with stakeholders to understand business questions, conduct deep-dive and ad hoc analyses, and translate findings into clear, actionable recommendations 
  • Build and refine customer segmentation analyses to uncover behavioural patterns and enable the creation of targeted products and campaigns 
  • Develop value-add, automated reports that track changes in subscriber behaviour and performance with efficiency and scalability in mind 
  • Translate complex data into compelling stories—presenting insights through clear reports and presentations that resonate with both technical and non-technical audiences 

Requirements

  • A recognized university degree, preferably in business, marketing, analytics, or a related field
  • Minimum 5 years of experience in data analytics, business insights, or a similar role, with a strong understanding of customer behaviour and performance management
  • Hands-on experience with BI and visualization tools such as Tableau, Qlik, or Power BI
  • Proficiency in data analysis using SQL and/or Python
  • A curious, analytical mindset with the ability to connect data to business outcomes and communicate insights with confidence
Business Unit:  CONSUMER BUSINESS

Job Description

The Business Insights team plays a pivotal role in equipping the business with data-driven intelligence. This role is responsible for extracting meaningful insights from data sources, including Tableau, and transforming them into coherent stories that drive business decisions. You will work closely with stakeholders to fulfill both ad hoc data requests and proactively develop insights that identify trends, customer behaviors, and business opportunities. This role also involves standardizing common insights into templates, ensuring reusability, and cataloging insights reports for optimal efficiency.

Responsibilities

  • Extract, analyse, and interpret large datasets to deliver insightful reporting that supports strategic decision-making across the business 
  • Partner closely with stakeholders to understand business questions, conduct deep-dive and ad hoc analyses, and translate findings into clear, actionable recommendations 
  • Build and refine customer segmentation analyses to uncover behavioural patterns and enable the creation of targeted products and campaigns 
  • Develop value-add, automated reports that track changes in subscriber behaviour and performance with efficiency and scalability in mind 
  • Translate complex data into compelling stories—presenting insights through clear reports and presentations that resonate with both technical and non-technical audiences 

Requirements

  • A recognized university degree, preferably in business, marketing, analytics, or a related field
  • Minimum 5 years of experience in data analytics, business insights, or a similar role, with a strong understanding of customer behaviour and performance management
  • Hands-on experience with BI and visualization tools such as Tableau, Qlik, or Power BI
  • Proficiency in data analysis using SQL and/or Python
  • A curious, analytical mindset with the ability to connect data to business outcomes and communicate insights with confidence

Next Steps

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team. 

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards. 

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair. 


Job Segment: Data Analyst, Performance Management, SQL, Database, Human Resources, Data, Technology

Apply now »