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We are now ONE! #CelcomDigi                                                                                                                                                                                                                                                                  Celcom and Digi have merged with the aim to create Malaysia’s most inspiring telco-tech company, building on two well-loved brands with over six decades of combined strengths in innovation and connecting Malaysians.

CVM Operations Specialist

Date:  19 Sept 2025
Custom Field 2:  14183
Custom Field 3:  Permanent
City:  CelcomDigi Tower, Petaling Jay
Description: 

Job Description

In this role at CelcomDigi, the CVM Campaign Execution Specialist is responsible for translating briefs from CVM Revenue Managers into executable customer campaigns on the Campaign Management platform. This role involves designing, building, and deploying campaigns using platform tool ensuring accuracy, timeliness, and alignment with business objectives.

Responsibilities

  1. Campaign Execution – Interpret campaign briefs from CVM Revenue Managers and develop accurate targeting workflow within the Campaign Management platform.
  2. Data Preparation & Validation – Extract, validate data to meet campaign targeting requirements, ensuring accuracy. Handling of data must be in compliance with data privacy guidelines.
  3. Campaign Deployment & QA – Configure campaign workflows, run pre-launch tests, and validate outputs to ensure correct audience targeting and messaging.
  4. Performance Monitoring – Track campaign execution status, troubleshoot errors, and support post-campaign reporting and analysis.
  5. Process Compliance – Follow established campaign governance processes, documentation standards, and approved workflows.

Requirements

  • Bachelor’s degree in IT, Computer Science, Data Analytics, or related field.
  • Proficiency in SQL for data extraction and manipulation.
  • Experience using Campaign Management platforms (e.g., Adobe Campaign, Unica, SAS CI, or similar).
  • Strong attention to detail and ability to work under tight timelines.
  • Good communication skills for collaborating with CVM managers and cross-functional teams.
  • Knowledge of telco customer data, CVM concepts, and campaign lifecycle is an advantage.
Business Unit:  CONSUMER BUSINESS

Job Description

In this role at CelcomDigi, the CVM Campaign Execution Specialist is responsible for translating briefs from CVM Revenue Managers into executable customer campaigns on the Campaign Management platform. This role involves designing, building, and deploying campaigns using platform tool ensuring accuracy, timeliness, and alignment with business objectives.

Responsibilities

  1. Campaign Execution – Interpret campaign briefs from CVM Revenue Managers and develop accurate targeting workflow within the Campaign Management platform.
  2. Data Preparation & Validation – Extract, validate data to meet campaign targeting requirements, ensuring accuracy. Handling of data must be in compliance with data privacy guidelines.
  3. Campaign Deployment & QA – Configure campaign workflows, run pre-launch tests, and validate outputs to ensure correct audience targeting and messaging.
  4. Performance Monitoring – Track campaign execution status, troubleshoot errors, and support post-campaign reporting and analysis.
  5. Process Compliance – Follow established campaign governance processes, documentation standards, and approved workflows.

Requirements

  • Bachelor’s degree in IT, Computer Science, Data Analytics, or related field.
  • Proficiency in SQL for data extraction and manipulation.
  • Experience using Campaign Management platforms (e.g., Adobe Campaign, Unica, SAS CI, or similar).
  • Strong attention to detail and ability to work under tight timelines.
  • Good communication skills for collaborating with CVM managers and cross-functional teams.
  • Knowledge of telco customer data, CVM concepts, and campaign lifecycle is an advantage.

Next Steps

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team. 

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards. 

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair. 


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