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We are now ONE! #CelcomDigi                                                                                                                                                                                                                                                                  Celcom and Digi have merged with the aim to create Malaysia’s most inspiring telco-tech company, building on two well-loved brands with over six decades of combined strengths in innovation and connecting Malaysians.

Campaign Planning Specialist

Date:  16 Jan 2026
Custom Field 2:  14479
Employment Type:  Permanent
City:  CelcomDigi Tower, Petaling Jay
Description: 

Job Description

Campaign Planning Specialist oversees the development of strategic campaign concepts, ensuring alignment with business objectives and market trends. Alongside the entire Campaign Planning team, you will drive the Consumer Business marketing calendar and provide foundational guidance for seamless campaign execution.

Responsibilities

  • Campaign Strategy: Develop end-to-end Consumer Business campaign concepts that align with business objectives, customer insights, and market opportunities.
  • Marketing Calendar Management: Own the annual and quarterly marketing calendar, ensuring visibility and alignment across all stakeholders.
  • Stakeholder Collaboration: Act as the bridge between business units (e.g., Product, Digital Services, Trade) and execution teams (creative, web, base), translating business goals into actionable campaign frameworks.
  • Market and Competition Analysis: Conduct reviews of competitor activities, mystery shopping, and market health studies to inform campaign strategies.
  • Post-Mortem Reviews: Analyze the success and shortcomings of key campaigns, leveraging insights to refine future initiatives.
  • Process Improvement: Establish workflows and methodologies to streamline campaign ideation and ensure smooth handoffs to execution teams.
  • Brand Alignment: Work closely with the Brand team to maintain consistency in messaging and creative direction.

Requirements

  • Bachelors degree in Marketing, Communications, Advertising or a Business Management related subject
  • Minimum 5 years experience in brand marketing / marcomm or similar role
  • Great interpersonal and organizational skills with high fluency in spoken and written English and BM
  • Analytical skills and attention to detail
  • Team player & constantly wanting to push boundaries
  • Time and project management skills including the ability to work on multiple projects at the same time
  • Adaptability to change & always embrace new ideas and processes
Business Unit:  CONSUMER BUSINESS

Job Description

Campaign Planning Specialist oversees the development of strategic campaign concepts, ensuring alignment with business objectives and market trends. Alongside the entire Campaign Planning team, you will drive the Consumer Business marketing calendar and provide foundational guidance for seamless campaign execution.

Responsibilities

  • Campaign Strategy: Develop end-to-end Consumer Business campaign concepts that align with business objectives, customer insights, and market opportunities.
  • Marketing Calendar Management: Own the annual and quarterly marketing calendar, ensuring visibility and alignment across all stakeholders.
  • Stakeholder Collaboration: Act as the bridge between business units (e.g., Product, Digital Services, Trade) and execution teams (creative, web, base), translating business goals into actionable campaign frameworks.
  • Market and Competition Analysis: Conduct reviews of competitor activities, mystery shopping, and market health studies to inform campaign strategies.
  • Post-Mortem Reviews: Analyze the success and shortcomings of key campaigns, leveraging insights to refine future initiatives.
  • Process Improvement: Establish workflows and methodologies to streamline campaign ideation and ensure smooth handoffs to execution teams.
  • Brand Alignment: Work closely with the Brand team to maintain consistency in messaging and creative direction.

Requirements

  • Bachelors degree in Marketing, Communications, Advertising or a Business Management related subject
  • Minimum 5 years experience in brand marketing / marcomm or similar role
  • Great interpersonal and organizational skills with high fluency in spoken and written English and BM
  • Analytical skills and attention to detail
  • Team player & constantly wanting to push boundaries
  • Time and project management skills including the ability to work on multiple projects at the same time
  • Adaptability to change & always embrace new ideas and processes

Next Steps

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team. 

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards. 

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair. 


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