Digital Media & Insights (Brand, Convergence, Postpaid & Fibre) Specialist

You are: (personality/competencies, etc.)

•    Curious by nature, consistently going beyond surface metrics to uncover deeper insights and opportunities. 
•    Takes genuine ownership of outcomes, treating each campaign and line of business as their own, with a strong sense of responsibility to deliver business results and optimize every dollar spent.
•    Brings clarity to complexity, structuring thoughts and ideas in a way that makes data, strategies, and recommendations easy to understand and act on.
•    Intuitively understands different stakeholder perspectives and able to communicate in a way that builds trust, alignment, and strong working relationships across teams.
•    Embraces change and continuously evolves, staying ahead of platform developments, new tools, and industry shifts with a strong learning mindset.
•    Pays strong attention to detail while never losing sight of the bigger picture, ensuring excellence in execution while driving towards meaningful business outcomes.

Your Responsibilities: (What is this role all about? What are the expectations of the applicant?)

•    Craft detailed digital media strategy & plan for the line of business, setting clear marketing objectives with the stakeholders & agencies, including target segmentation, communication strategies and media-mix.
•    Drive end-to-end campaign execution (e.g. ad campaign structure & setups, UTM tagging, media schedules, creative variations, etc) and handle day-to-day operations to ensure paid digital media campaigns delivered on time.
•    Collaborate with internal and external stakeholders to manage campaign ideation, activation and executions.
•    Continuously monitor campaign performance and implement A/B test framework to optimize campaigns for better results.
•    Generate campaign reports with actionable insights to identify improvement opportunities.
•    Plan and manage digital media budgets efficiently, forecasting results and maximize ROI to meet business objectives.
•    Conduct digital ad implementation audits to ensure the setup is optimal and adhering to the best practices.
•    Create clear and concise creative and media brief to guide campaign development.
•    Set the right KPIs, report and oversee the effectiveness of paid digital marketing campaigns and identify opportunities for improvement & optimization.

Your Merits:

•    Minimum 6 years of experience in Digital Marketing strategy development, planning & execution, with exposure to telco or service-based industry is a plus point.
•    Experience working with data and able to setup KPIs, tracking and reporting to capture key metrics. Able to use data storytelling to articulate & craft sounding media strategy, plan and recommendations.
•    Great communication skills with strong stakeholder management, organizational and project management skills.
•    Conversant on web & app analytics tools like Google Analytics or Appsflyer and experience in planning for A/B test strategy.
•    Keen eye on visuals and good copy with experience giving feedback on creative or brainstorm for new concepts.
•    Prepared for a fast-paced environment and be comfortable making decisions.