Apply now »

We are now ONE! #CelcomDigi                                                                                                                                                                                                                                                                  Celcom and Digi have merged with the aim to create Malaysia’s most inspiring telco-tech company, building on two well-loved brands with over six decades of combined strengths in innovation and connecting Malaysians.

Digital Telco (GTM & Product Execution) Specialist

Date:  21 Sept 2026
Custom Field 2:  15180
Employment Type:  Permanent
City:  CelcomDigi Tower, Petaling Jay
Description: 

Job Description

Spark is looking for a hands-on GTM & Product executive to support the day-to-day execution of Spark's go-to-market plans and product roadmap. This is a delivery-focused role for someone who enjoys turning strategy into launch plans, chasing details across marketing, product, and commercial teams, and keeping the machinery of a fast-moving digital brand running smoothly. You'll work closely with the Head of Emerging Commerce and cross-functional stakeholders (brand, performance marketing, product, procurement, and vendors) to execute campaigns, coordinate product launches, and track performance against targets.

Responsibilities

Go-To-Market Execution

  • Support the planning and execution of GTM campaigns for Spark and its sub-propositions (Kids, Travels, Savers, Students), from brief through to launch
  • Coordinate with brand, performance marketing, and creative/agency partners to ensure campaigns land on time and on brief
  • Track A&P spend against budget and flag variances early
  • Help prepare launch timelines, RACI, and readiness checklists across marketing, product, and network/IT stakeholders

Product Support

  • Support the day-to-day management of Spark's product roadmap, including feature requests, prioritisation inputs, and vendor/procurement coordination (e.g. platform enhancements, new segment launches)
  • Liaise with technical and platform teams to translate business requirements into product briefs
  • Assist with UAT coordination and readiness sign-off ahead of feature or product launches

Performance Tracking & Reporting

  • Maintain and update performance dashboards (GA, activations, web-to-activation conversion, campaign ROI)
  • Conduct competitive and market scans (pricing, propositions, promotions) to feed into positioning decisions

Stakeholder & Vendor Coordination

  • Act as a coordination point between internal teams (brand, digital, network, legal, procurement) and external vendors/agencies
  • Support commercial and procurement processes, including tracking approvals and documentation

Requirements

Experience

  • 3-5 years of experience in telco, digital/e-commerce, FMCG, or a fast-paced consumer-facing digital business
  • Prior exposure to GTM execution, product management/coordination, or digital marketing operations
  • Experience working with cross-functional teams (marketing, product, tech, commercial) is essential

Skills

  • Strong project coordination skills — comfortable managing multiple workstreams and timelines simultaneously
  • Working knowledge of digital funnel metrics (traffic, conversion, activation) and comfort with dashboards/reporting tools
  • Working knowledge on Digital Ads, Go-to-Market
  • Clear, structured communicator, both written and verbal, able to prepare concise updates for senior stakeholders
  • Proactive and detail-oriented, with the ability to chase outcomes without heavy supervision
  • Comfortable working with ambiguity and shifting priorities in a startup-like environment within a larger organisation

Nice to Have

  • Experience with Digital telco, Digital-First Product, prepaid, or subscription
  • Familiarity with vendor management and campaign production processes
Business Unit:  CEO OFFICE

Job Description

Spark is looking for a hands-on GTM & Product executive to support the day-to-day execution of Spark's go-to-market plans and product roadmap. This is a delivery-focused role for someone who enjoys turning strategy into launch plans, chasing details across marketing, product, and commercial teams, and keeping the machinery of a fast-moving digital brand running smoothly. You'll work closely with the Head of Emerging Commerce and cross-functional stakeholders (brand, performance marketing, product, procurement, and vendors) to execute campaigns, coordinate product launches, and track performance against targets.

Responsibilities

Go-To-Market Execution

  • Support the planning and execution of GTM campaigns for Spark and its sub-propositions (Kids, Travels, Savers, Students), from brief through to launch
  • Coordinate with brand, performance marketing, and creative/agency partners to ensure campaigns land on time and on brief
  • Track A&P spend against budget and flag variances early
  • Help prepare launch timelines, RACI, and readiness checklists across marketing, product, and network/IT stakeholders

Product Support

  • Support the day-to-day management of Spark's product roadmap, including feature requests, prioritisation inputs, and vendor/procurement coordination (e.g. platform enhancements, new segment launches)
  • Liaise with technical and platform teams to translate business requirements into product briefs
  • Assist with UAT coordination and readiness sign-off ahead of feature or product launches

Performance Tracking & Reporting

  • Maintain and update performance dashboards (GA, activations, web-to-activation conversion, campaign ROI)
  • Conduct competitive and market scans (pricing, propositions, promotions) to feed into positioning decisions

Stakeholder & Vendor Coordination

  • Act as a coordination point between internal teams (brand, digital, network, legal, procurement) and external vendors/agencies
  • Support commercial and procurement processes, including tracking approvals and documentation

Requirements

Experience

  • 3-5 years of experience in telco, digital/e-commerce, FMCG, or a fast-paced consumer-facing digital business
  • Prior exposure to GTM execution, product management/coordination, or digital marketing operations
  • Experience working with cross-functional teams (marketing, product, tech, commercial) is essential

Skills

  • Strong project coordination skills — comfortable managing multiple workstreams and timelines simultaneously
  • Working knowledge of digital funnel metrics (traffic, conversion, activation) and comfort with dashboards/reporting tools
  • Working knowledge on Digital Ads, Go-to-Market
  • Clear, structured communicator, both written and verbal, able to prepare concise updates for senior stakeholders
  • Proactive and detail-oriented, with the ability to chase outcomes without heavy supervision
  • Comfortable working with ambiguity and shifting priorities in a startup-like environment within a larger organisation

Nice to Have

  • Experience with Digital telco, Digital-First Product, prepaid, or subscription
  • Familiarity with vendor management and campaign production processes

Next Steps

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team. 

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards. 

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair. 


Job Segment: Product Manager, Procurement, Marketing, Operations

Apply now »