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We are now ONE! #CelcomDigi                                                                                                                                                                                                                                                                  Celcom and Digi have merged with the aim to create Malaysia’s most inspiring telco-tech company, building on two well-loved brands with over six decades of combined strengths in innovation and connecting Malaysians.

ENTERPRISE PRODUCT GTM SPECIALIST

Date:  20 Oct 2026
Custom Field 2:  15263
Employment Type:  Permanent
City:  CelcomDigi Tower, Petaling Jay
Description: 

Job Description

Product GTM Specialist
Connectivity & Solutions, Enterprise Business

Role Summary

  • Responsible for driving the commercialisation and go-to-market (GTM) of ICT solutions across multiple Lines of Business (LOBs) — Connectivity, Cloud, Cybersecurity, IoT, and Data & AI.
  • Based within Enterprise Business, this role bridges Product Teams, Commercial, Sales, and Marketing to ensure solutions are commercially structured, market-ready, and positioned for effective adoption.
  • The primary focus is disciplined commercialisation and GTM execution. Where needed, this role also supports Product Teams on productisation to ensure solutions are structured for effective market launch.
    Note: Product development and product roadmap ownership sit with the Product Teams. This role owns the GTM roadmap.

Responsibilities

Commercialisation & GTM Execution (Primary)

  • Develop and own commercial constructs for solutions — pricing structures, bundling, and commercial positioning that are viable and competitive.
  • Define and execute GTM strategies and launch plans across LOBs.
  • Build enablement materials for Product, Commercial, and Sales teams — playbooks, pitch decks, and solution narratives.
  • Shape solution narratives and thought leadership content, including customer-facing assets and industry event representation to build market presence.
  • Drive marketing activations and event marketing in collaboration with Marketing, ensuring consistent solution positioning across all GTM touchpoints.
  • Track GTM performance, identify gaps, and drive improvements in adoption and commercial effectiveness.
  • Operate across Product, Commercial, Sales, and Marketing without direct authority — driving alignment and outcomes through influence and stakeholder management.

Cross-LOB Solution Integration

  • Integrate offerings across Connectivity, Cloud, Cybersecurity, IoT, and Data & AI into cohesive, sellable solutions.
  • Define cross-LOB solution bundles, use cases, and value propositions addressing enterprise customer needs.

Productisation Support (As Required)

  • Support Product Teams in translating capabilities into market-ready offerings and commercial constructs.
  • Drive commercial readiness and standardisation of solution structures where applicable.

Market Insights

  • Conduct market and competitive analysis to surface commercialisation and GTM opportunities across LOBs.
  • Provide market-driven insights to Product Teams in an advisory capacity.

Requirements

Experience

  • 4–7 years of solid, hands-on experience in commercialisation and GTM — candidates must demonstrate they have owned and driven outcomes end-to-end, including navigating and clearing internal approval and governance forums, not merely been part of the process.
  • Proven ability to take solutions from concept to market: commercial constructs, value propositions, offering structure, enablement materials, and adoption drive.
  • Direct working experience with Product, Commercial, Sales, or Marketing teams in a Product GTM capacity.

Advantageous

  • B2B enterprise environment experience; telco or technology sector background is a plus.
  • Familiarity with ICT domains such as Connectivity, Cloud, Cybersecurity, IoT, or Data & AI — strong GTM candidates without direct domain background are welcome to apply.

Skills & Competencies

  • Disciplined execution mindset — able to consistently drive commercialisation and GTM initiatives from planning through to measurable market outcomes.
  • Strong commercialisation and GTM fundamentals — able to structure, position, and launch solutions effectively.
  • Ability to develop commercial constructs and translate technical capabilities into clear, customer-facing value propositions.
  • Strong commercial mindset with focus on market adoption and revenue impact.
  • Effective stakeholder management across Product, Commercial, Sales, and Marketing.
  • Able to drive outcomes through influence rather than authority — comfortable operating horizontally across functions without direct line control.
  • Comfortable operating across both strategic direction and hands-on execution.
Business Unit:  ENTERPRISE BUSINESS

Job Description

Product GTM Specialist
Connectivity & Solutions, Enterprise Business

Role Summary

  • Responsible for driving the commercialisation and go-to-market (GTM) of ICT solutions across multiple Lines of Business (LOBs) — Connectivity, Cloud, Cybersecurity, IoT, and Data & AI.
  • Based within Enterprise Business, this role bridges Product Teams, Commercial, Sales, and Marketing to ensure solutions are commercially structured, market-ready, and positioned for effective adoption.
  • The primary focus is disciplined commercialisation and GTM execution. Where needed, this role also supports Product Teams on productisation to ensure solutions are structured for effective market launch.
    Note: Product development and product roadmap ownership sit with the Product Teams. This role owns the GTM roadmap.

Responsibilities

Commercialisation & GTM Execution (Primary)

  • Develop and own commercial constructs for solutions — pricing structures, bundling, and commercial positioning that are viable and competitive.
  • Define and execute GTM strategies and launch plans across LOBs.
  • Build enablement materials for Product, Commercial, and Sales teams — playbooks, pitch decks, and solution narratives.
  • Shape solution narratives and thought leadership content, including customer-facing assets and industry event representation to build market presence.
  • Drive marketing activations and event marketing in collaboration with Marketing, ensuring consistent solution positioning across all GTM touchpoints.
  • Track GTM performance, identify gaps, and drive improvements in adoption and commercial effectiveness.
  • Operate across Product, Commercial, Sales, and Marketing without direct authority — driving alignment and outcomes through influence and stakeholder management.

Cross-LOB Solution Integration

  • Integrate offerings across Connectivity, Cloud, Cybersecurity, IoT, and Data & AI into cohesive, sellable solutions.
  • Define cross-LOB solution bundles, use cases, and value propositions addressing enterprise customer needs.

Productisation Support (As Required)

  • Support Product Teams in translating capabilities into market-ready offerings and commercial constructs.
  • Drive commercial readiness and standardisation of solution structures where applicable.

Market Insights

  • Conduct market and competitive analysis to surface commercialisation and GTM opportunities across LOBs.
  • Provide market-driven insights to Product Teams in an advisory capacity.

Requirements

Experience

  • 4–7 years of solid, hands-on experience in commercialisation and GTM — candidates must demonstrate they have owned and driven outcomes end-to-end, including navigating and clearing internal approval and governance forums, not merely been part of the process.
  • Proven ability to take solutions from concept to market: commercial constructs, value propositions, offering structure, enablement materials, and adoption drive.
  • Direct working experience with Product, Commercial, Sales, or Marketing teams in a Product GTM capacity.

Advantageous

  • B2B enterprise environment experience; telco or technology sector background is a plus.
  • Familiarity with ICT domains such as Connectivity, Cloud, Cybersecurity, IoT, or Data & AI — strong GTM candidates without direct domain background are welcome to apply.

Skills & Competencies

  • Disciplined execution mindset — able to consistently drive commercialisation and GTM initiatives from planning through to measurable market outcomes.
  • Strong commercialisation and GTM fundamentals — able to structure, position, and launch solutions effectively.
  • Ability to develop commercial constructs and translate technical capabilities into clear, customer-facing value propositions.
  • Strong commercial mindset with focus on market adoption and revenue impact.
  • Effective stakeholder management across Product, Commercial, Sales, and Marketing.
  • Able to drive outcomes through influence rather than authority — comfortable operating horizontally across functions without direct line control.
  • Comfortable operating across both strategic direction and hands-on execution.

Next Steps

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team. 

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards. 

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair. 


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