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We are now ONE! #CelcomDigi                                                                                                                                                                                                                                                                  Celcom and Digi have merged with the aim to create Malaysia’s most inspiring telco-tech company, building on two well-loved brands with over six decades of combined strengths in innovation and connecting Malaysians.

Entertainment & Lifestyle Campaign Specialist

Date:  8 May 2026
Custom Field 2:  14819
Employment Type:  Permanent
City:  CelcomDigi Tower, Petaling Jay
Description: 

Job Description

At CelcomDigi, we are building Malaysia’s leading telco-tech ecosystem, redefining customer experiences across lifestyle and entertainment services. Join us in shaping the next generation of seamless, intelligent experiences for millions of Malaysians. As an Entertainment & Lifestyle Campaign Specialist, you will support the execution and operations of digital campaigns across rewards, entertainment, and lifestyle categories within the CelcomDigi ecosystem.

You are: (personality/competencies, etc.)

  • Detail-oriented and execution-focused, with a strong sense of ownership in managing a roadmap of campaigns across rewards, lifestyle, and entertainment categories.
  • Digitally-savvy with a good understanding of digital journeys; able to support optimisation of campaign placements across app, web and social platforms to drive engagement and conversion.
  • Performance-driven, comfortable in driving take up and conversions which ultimately grow revenues and user engagement.
  • Familiar with consumer trends across lifestyle and entertainment pillars, sensitive with Malaysians’ seasonal demands and able to propose and execute campaigns that resonate well with segments. 
  • Strong coordination skills with the ability to manage multiple stakeholders, timelines, and campaign deliverables efficiently.

 

Responsibilities

  • Support the execution and day-to-day management of campaigns across rewards, entertainment, and lifestyle categories, ensuring accurate setup, fulfilment, and timely launches.
  • Manage operational processes including voucher setup, inventory tracking, and content refresh to ensure consistent offer availability and compelling campaign propositions.
  • Optimise in-app placements (e.g. banners, listings, prioritisation) to improve visibility, engagement, and conversion across different campaign categories.
  • Coordinate with merchants, content partners, and aggregators to support campaign setup and updates. Ability to leverage on partners for marketing support to drive better campaign results.  
  • Track and report campaign performance metrics (e.g. redemption, engagement, purchase, activation, renewal), and highlight insights or issues for optimisation.
  • Monitor and manage customer service tickets related to rewards, ensuring timely resolution and coordination with relevant internal teams and partners.
  • Support monthly settlement of rewards merchants invoices, verify transactions and confirm invoice amount for processing.

Requirements

  • Bachelor’s Degree in Marketing, Business, Communications, or a related discipline.
  • Minimum 4-6 years of experience in managing campaigns with focus on customer acquisitions across digital channels like app, web, and social media.
  • Strong operational and organisational skills with high attention to detail.
  • Comfortable working with data, reporting tools, and tracking performance metrics.
  • Good communication, stakeholder management, and cross-functional collaboration skills.

 
Business Unit:  CONSUMER BUSINESS

Job Description

At CelcomDigi, we are building Malaysia’s leading telco-tech ecosystem, redefining customer experiences across lifestyle and entertainment services. Join us in shaping the next generation of seamless, intelligent experiences for millions of Malaysians. As an Entertainment & Lifestyle Campaign Specialist, you will support the execution and operations of digital campaigns across rewards, entertainment, and lifestyle categories within the CelcomDigi ecosystem.

You are: (personality/competencies, etc.)

  • Detail-oriented and execution-focused, with a strong sense of ownership in managing a roadmap of campaigns across rewards, lifestyle, and entertainment categories.
  • Digitally-savvy with a good understanding of digital journeys; able to support optimisation of campaign placements across app, web and social platforms to drive engagement and conversion.
  • Performance-driven, comfortable in driving take up and conversions which ultimately grow revenues and user engagement.
  • Familiar with consumer trends across lifestyle and entertainment pillars, sensitive with Malaysians’ seasonal demands and able to propose and execute campaigns that resonate well with segments. 
  • Strong coordination skills with the ability to manage multiple stakeholders, timelines, and campaign deliverables efficiently.

 

Responsibilities

  • Support the execution and day-to-day management of campaigns across rewards, entertainment, and lifestyle categories, ensuring accurate setup, fulfilment, and timely launches.
  • Manage operational processes including voucher setup, inventory tracking, and content refresh to ensure consistent offer availability and compelling campaign propositions.
  • Optimise in-app placements (e.g. banners, listings, prioritisation) to improve visibility, engagement, and conversion across different campaign categories.
  • Coordinate with merchants, content partners, and aggregators to support campaign setup and updates. Ability to leverage on partners for marketing support to drive better campaign results.  
  • Track and report campaign performance metrics (e.g. redemption, engagement, purchase, activation, renewal), and highlight insights or issues for optimisation.
  • Monitor and manage customer service tickets related to rewards, ensuring timely resolution and coordination with relevant internal teams and partners.
  • Support monthly settlement of rewards merchants invoices, verify transactions and confirm invoice amount for processing.

Requirements

  • Bachelor’s Degree in Marketing, Business, Communications, or a related discipline.
  • Minimum 4-6 years of experience in managing campaigns with focus on customer acquisitions across digital channels like app, web, and social media.
  • Strong operational and organisational skills with high attention to detail.
  • Comfortable working with data, reporting tools, and tracking performance metrics.
  • Good communication, stakeholder management, and cross-functional collaboration skills.

 

Next Steps

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team. 

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards. 

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair. 

Apply now »