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Finance Business Partner (B2B)

Date:  5 Aug 2026
Custom Field 2:  15066
Employment Type: 
City:  CelcomDigi Tower, Petaling Jay
Description: 

Job Description

The Finance Business Partner works closely with business unit to provide financial insights, support strategic decision-making, and improve business performance. This role bridges finance and business by delivering analysis, forecasting, budgeting, and commercial recommendations that drive profitability and sustainable growth.

Responsibilities

Business Partnering
•    Serve as the trusted finance advisor to assigned business units. 
•    Collaborate with business unit to support strategic initiatives and decisions. 
•    Challenge assumptions and provide financial perspectives to improve business performance and profitability 


Financial Modelling & Scenario Planning
•    Support the annual budgeting, forecasting, and long-range planning processes. 
•    Develop and maintain robust financial models to evaluate strategic initiatives, investments, pricing, and operational decisions.
•    Perform scenario planning and sensitivity analysis to assess the financial impact of changing business assumptions, market conditions, and strategic options.
•    Support management in evaluating risks, opportunities, and trade-offs through data-driven financial analysis.
•    Provide financial projections and recommendations to support business growth and transformation initiatives.


Business Case & Accounting Advisory
•    Evaluate business cases, capital expenditure proposals, and strategic investments.
•    Advise business units on the appropriate accounting treatment and financial reporting implications in accordance with applicable accounting standards and company policies.
•    Assess financial risks, returns, and commercial viability of proposed initiatives.
•    Prepare investment appraisals, including NPV, IRR, payback, and other financial metrics where applicable.


Performance Management
•    Provide actionable insights on revenue, costs, profitability, and operational efficiency. 
•    Support business units in achieving financial and operational targets. 
•    Translate financial performance into clear actionable insight for the business
•    Monitor financial performance against budgets and forecasts, identifying key variances and underlying drivers and recommend corrective actions
•    Develop performance dashboards and KPIs to support business management.


Stakeholder Management
•    Build effective relationships with business leaders and cross-functional teams. 
•    Facilitate discussions between finance and business functions to support informed decision-making. 
•    Influence business decisions through data-driven financial analysis. 

Requirements

    • Strong analytical and problem-solving skills.
    • Excellent communication and stakeholder management.
    • Commercial and strategic thinking.
    • Advanced excel skills (pivot tables, financial modelling, data analysis)
    • Ability to influence business decisions using financial insights.
    • Strong presentation and interpersonal skills.
    • Proficient in SQL to extract, transform, and analyze large financial datasets is an advantage.
    • Prefer candidate with B2B experience 
    • Bachelor's degree in Finance, Accounting, Economics, or a related field.
    • Professional qualification such as ACCA, CPA, CIMA, or CA is preferred.
    • 8 – 10 years of experience in finance, FP&A, management accounting, or business partnering.
    • Experience working with cross-functional stakeholders.
    • Strong knowledge of budgeting, forecasting, financial modelling, and business analysis. 
Business Unit:  FINANCE

Job Description

The Finance Business Partner works closely with business unit to provide financial insights, support strategic decision-making, and improve business performance. This role bridges finance and business by delivering analysis, forecasting, budgeting, and commercial recommendations that drive profitability and sustainable growth.

Responsibilities

Business Partnering
•    Serve as the trusted finance advisor to assigned business units. 
•    Collaborate with business unit to support strategic initiatives and decisions. 
•    Challenge assumptions and provide financial perspectives to improve business performance and profitability 


Financial Modelling & Scenario Planning
•    Support the annual budgeting, forecasting, and long-range planning processes. 
•    Develop and maintain robust financial models to evaluate strategic initiatives, investments, pricing, and operational decisions.
•    Perform scenario planning and sensitivity analysis to assess the financial impact of changing business assumptions, market conditions, and strategic options.
•    Support management in evaluating risks, opportunities, and trade-offs through data-driven financial analysis.
•    Provide financial projections and recommendations to support business growth and transformation initiatives.


Business Case & Accounting Advisory
•    Evaluate business cases, capital expenditure proposals, and strategic investments.
•    Advise business units on the appropriate accounting treatment and financial reporting implications in accordance with applicable accounting standards and company policies.
•    Assess financial risks, returns, and commercial viability of proposed initiatives.
•    Prepare investment appraisals, including NPV, IRR, payback, and other financial metrics where applicable.


Performance Management
•    Provide actionable insights on revenue, costs, profitability, and operational efficiency. 
•    Support business units in achieving financial and operational targets. 
•    Translate financial performance into clear actionable insight for the business
•    Monitor financial performance against budgets and forecasts, identifying key variances and underlying drivers and recommend corrective actions
•    Develop performance dashboards and KPIs to support business management.


Stakeholder Management
•    Build effective relationships with business leaders and cross-functional teams. 
•    Facilitate discussions between finance and business functions to support informed decision-making. 
•    Influence business decisions through data-driven financial analysis. 

Requirements

    • Strong analytical and problem-solving skills.
    • Excellent communication and stakeholder management.
    • Commercial and strategic thinking.
    • Advanced excel skills (pivot tables, financial modelling, data analysis)
    • Ability to influence business decisions using financial insights.
    • Strong presentation and interpersonal skills.
    • Proficient in SQL to extract, transform, and analyze large financial datasets is an advantage.
    • Prefer candidate with B2B experience 
    • Bachelor's degree in Finance, Accounting, Economics, or a related field.
    • Professional qualification such as ACCA, CPA, CIMA, or CA is preferred.
    • 8 – 10 years of experience in finance, FP&A, management accounting, or business partnering.
    • Experience working with cross-functional stakeholders.
    • Strong knowledge of budgeting, forecasting, financial modelling, and business analysis. 

Next Steps

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team. 

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair. 


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