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We are now ONE! #CelcomDigi                                                                                                                                                                                                                                                                  Celcom and Digi have merged with the aim to create Malaysia’s most inspiring telco-tech company, building on two well-loved brands with over six decades of combined strengths in innovation and connecting Malaysians.

Next Gen Martech Specialist

Date:  3 Feb 2026
Custom Field 2:  14511
Employment Type:  Permanent
City:  CelcomDigi Tower, Petaling Jay
Description: 

Job Description

Support the execution and optimisation of in-app retention, engagement, and customer experience initiatives for an app-first telco business. Learn and apply martech, lifecycle, and experimentation best practices to drive measurable customer and business outcomes.

Core Responsibilities

  • Execute in-app journeys and lifecycle campaigns across onboarding, usage, upsell, renewal, and retention use cases. 

  • Support experimentation and personalisation initiatives across in-app, push, and CRM channels. 

  • Assist in campaign setup, QA, and deployment to ensure accuracy, consistency, and smooth execution. 

  • Support the rollout and adoption of new martech capabilities, tools, and features. 

  • Continuously learn new martech capabilities, tools, and best practices.

Marketing Channel Fundamentals

  • Apply marketing fundamentals across in-app, push, messaging, and CRM channels. 

  • Ensure messaging, timing, and targeting are aligned with the intended customer journey and business objective. 

  • Support coordination of campaigns to avoid customer fatigue and ensure a consistent app experience. 

Analytics Measurement

  • Track performance of in-app journeys and campaigns against defined success metrics. 

  • Support the definition and maintenance of lifecycle funnels and basic reporting. 

  • Use dashboards and reports to identify trends, issues, and optimisation opportunities. 

  • Assist in test analysis and documentation of learnings to inform future improvements.

Requirements

  • 3 - 5 years of experience with platforms such as Braze, Firebase, GA, or similar tools is a plus but not required. 

  • Strong interest in in-app experiences, customer journeys, and experimentation. 

  • Comfortable working with data, dashboards, and performance metrics.

  • Curious, coachable, and eager to build deeper martech and lifecycle expertise. 

 
Business Unit:  CONSUMER BUSINESS

Job Description

Support the execution and optimisation of in-app retention, engagement, and customer experience initiatives for an app-first telco business. Learn and apply martech, lifecycle, and experimentation best practices to drive measurable customer and business outcomes.

Core Responsibilities

  • Execute in-app journeys and lifecycle campaigns across onboarding, usage, upsell, renewal, and retention use cases. 

  • Support experimentation and personalisation initiatives across in-app, push, and CRM channels. 

  • Assist in campaign setup, QA, and deployment to ensure accuracy, consistency, and smooth execution. 

  • Support the rollout and adoption of new martech capabilities, tools, and features. 

  • Continuously learn new martech capabilities, tools, and best practices.

Marketing Channel Fundamentals

  • Apply marketing fundamentals across in-app, push, messaging, and CRM channels. 

  • Ensure messaging, timing, and targeting are aligned with the intended customer journey and business objective. 

  • Support coordination of campaigns to avoid customer fatigue and ensure a consistent app experience. 

Analytics Measurement

  • Track performance of in-app journeys and campaigns against defined success metrics. 

  • Support the definition and maintenance of lifecycle funnels and basic reporting. 

  • Use dashboards and reports to identify trends, issues, and optimisation opportunities. 

  • Assist in test analysis and documentation of learnings to inform future improvements.

Requirements

  • 3 - 5 years of experience with platforms such as Braze, Firebase, GA, or similar tools is a plus but not required. 

  • Strong interest in in-app experiences, customer journeys, and experimentation. 

  • Comfortable working with data, dashboards, and performance metrics.

  • Curious, coachable, and eager to build deeper martech and lifecycle expertise. 

 

Next Steps

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team. 

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards. 

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair. 


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