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We are now ONE! #CelcomDigi                                                                                                                                                                                                                                                                  Celcom and Digi have merged with the aim to create Malaysia’s most inspiring telco-tech company, building on two well-loved brands with over six decades of combined strengths in innovation and connecting Malaysians.

PRODUCT MANAGEMENT SPECIALIST

Date:  26 Mar 2026
Custom Field 2:  14700
Employment Type:  Permanent
City:  CelcomDigi Tower, Petaling Jay
Description: 

Job Description

Product Management Specialist - ICT Solutions (GTM & Integration)

 

Role Summary

  • Responsible for driving the commercialisation, go-to-market (GTM), and cross-Lines of Business (LOB) integration of ICT solutions across multiple domains (Cloud, Cybersecurity, IoT, and AI) to external B2B customers.
  • This role acts as a bridge between Business Units, Product Engineering, Sales, Business Development (BD), and Marketing, ensuring solutions are market-ready, commercially structured, and aligned to business priorities.
  • The role requires the ability to take initial direction and shape concepts into practical, executable offerings, with a willingness to step into an end-to-end capacity including operational matters when needed.

Note: This role does not own product development, engineering, or product roadmap.

Responsibilities

Product Commercialisation & Productisation

  • Work with Business Units to translate capabilities into market-ready offerings and solution constructs.
  • Define solution bundles, use cases, and value propositions across LOBs.
  • Drive productisation and commercial readiness, including standardisation where applicable and relevant.

Cross-LOB Solution Integration

  • Integrate multiple LOB offerings into cohesive, sellable solutions.
  • Structure offerings to support scalability, repeatability, and ease of adoption.

Go-To-Market (GTM) & Sales/BD Enablement

  • Define and execute GTM strategies and launch plans.
  • Develop sales and BD enablement materials, including playbooks, pitch decks, and solution narratives.
  • Work closely with Sales, BD, and Marketing to ensure consistent positioning and effective market communication.

Market Insights & Opportunity Identification

  • Conduct market and competitive analysis.
  • Identify opportunities for new solution bundles or enhancements across LOBs.
  • Provide market-driven insights to Business Units (advisory role).

Commercial & Business Alignment

  • Align GTM initiatives with portfolio priorities and revenue objectives.
  • Support development of business cases for integrated solutions.
  • Track performance and identify gaps to improve adoption and commercial effectiveness.

Collaboration & Coordination

  • Work across Business Units, Product Engineering, Sales, BD, and Marketing.
  • Act as the commercial integrator across technology domains.

Requirements

Experience

  • 4–7 years of experience in product management, solution packaging, and commercialisation of ICT offerings.
  • Exposure to go-to-market, commercialisation, and sales enablement in a B2B environment.
  • Background in Cloud, Cybersecurity, IoT, AI, or similar ICT domains.

Skills & Competencies

  • Strong understanding of GTM and commercialisation in B2B ICT.
  • Ability to translate technical capabilities into customer-facing solutions.
  • Ability to integrate multiple technology domains into cohesive offerings.
  • Strong commercial mindset with focus on market adoption and business impact.
  • Good stakeholder management across technical, sales, and business teams.
  • Willingness to be hands-on and operate across both strategic and operational tasks.
Business Unit:  ENTERPRISE BUSINESS

Job Description

Product Management Specialist - ICT Solutions (GTM & Integration)

 

Role Summary

  • Responsible for driving the commercialisation, go-to-market (GTM), and cross-Lines of Business (LOB) integration of ICT solutions across multiple domains (Cloud, Cybersecurity, IoT, and AI) to external B2B customers.
  • This role acts as a bridge between Business Units, Product Engineering, Sales, Business Development (BD), and Marketing, ensuring solutions are market-ready, commercially structured, and aligned to business priorities.
  • The role requires the ability to take initial direction and shape concepts into practical, executable offerings, with a willingness to step into an end-to-end capacity including operational matters when needed.

Note: This role does not own product development, engineering, or product roadmap.

Responsibilities

Product Commercialisation & Productisation

  • Work with Business Units to translate capabilities into market-ready offerings and solution constructs.
  • Define solution bundles, use cases, and value propositions across LOBs.
  • Drive productisation and commercial readiness, including standardisation where applicable and relevant.

Cross-LOB Solution Integration

  • Integrate multiple LOB offerings into cohesive, sellable solutions.
  • Structure offerings to support scalability, repeatability, and ease of adoption.

Go-To-Market (GTM) & Sales/BD Enablement

  • Define and execute GTM strategies and launch plans.
  • Develop sales and BD enablement materials, including playbooks, pitch decks, and solution narratives.
  • Work closely with Sales, BD, and Marketing to ensure consistent positioning and effective market communication.

Market Insights & Opportunity Identification

  • Conduct market and competitive analysis.
  • Identify opportunities for new solution bundles or enhancements across LOBs.
  • Provide market-driven insights to Business Units (advisory role).

Commercial & Business Alignment

  • Align GTM initiatives with portfolio priorities and revenue objectives.
  • Support development of business cases for integrated solutions.
  • Track performance and identify gaps to improve adoption and commercial effectiveness.

Collaboration & Coordination

  • Work across Business Units, Product Engineering, Sales, BD, and Marketing.
  • Act as the commercial integrator across technology domains.

Requirements

Experience

  • 4–7 years of experience in product management, solution packaging, and commercialisation of ICT offerings.
  • Exposure to go-to-market, commercialisation, and sales enablement in a B2B environment.
  • Background in Cloud, Cybersecurity, IoT, AI, or similar ICT domains.

Skills & Competencies

  • Strong understanding of GTM and commercialisation in B2B ICT.
  • Ability to translate technical capabilities into customer-facing solutions.
  • Ability to integrate multiple technology domains into cohesive offerings.
  • Strong commercial mindset with focus on market adoption and business impact.
  • Good stakeholder management across technical, sales, and business teams.
  • Willingness to be hands-on and operate across both strategic and operational tasks.

Next Steps

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team. 

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards. 

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair. 


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