Product Lead, Web Growth

Job Description

CelcomDigi's web platforms are a core channel for how customers discover, buy and engage with our telco products and services across Consumer, Enterprise Business and Corporate journeys. As we grow digital sales and move towards becoming a telcotech company, the platform must keep pace with a constant flow of campaigns, product launches and content, while maintaining the quality and consistency of our digital brand.

As the Product Lead, Web Growth, you run the day-to-day of the CelcomDigi web platform. You sit in the Commerce Platforms Team within the Digital & Emerging Products Department, and you are the guardian of our web platforms: every request for new content, campaigns and product launches flows through you and your team on its way to live.

Your job is to bring together business requirements and timelines with our digital brand, content and design principles, team capacity and technical feasibility, finding the best way to get every launch live. You lead a team of Web Product Owners and content and organic growth specialists, give final sign-off on campaign content and storytelling, and own how the platform is operated, from the CMS to environments and releases.

You also own organic web performance. Through our web pages and our lifestyle blog, you and your team drive content marketing that grows organic traffic and helps CelcomDigi win in both traditional search (SEO) and AI-powered generative search (GEO).

You are a product person through and through. You are accountable for the platform and everything published on it, you champion the design philosophy and ways of working behind it, and you help the business move at the pace it needs.

Responsibilities

Campaign and Go-to-Market Delivery

• Take in briefs from product and business teams, size the work and understand the proposition.
• Craft the story for each campaign or launch, and work with design to bring it to life using the right components.
• Align stakeholders through forums and checkpoints, and ensure on-time go-live.
• Manage and prioritise the request pipeline against impact, timelines and capacity.

Team Leadership

• Lead and develop a team of Web Product Owners and content and organic growth specialists.
• Assign projects and support the team strategically and creatively where needed.
• Give final sign-off on all campaign content, storytelling and visuals on web.
• Clear roadblocks and agree scope and timelines with requesting teams.

Stakeholder Management

• Set clear expectations with cross-functional teams on deliveries, timelines, feasibility and web content.
• Partner with GTM teams to align comms plans, launch timelines and messaging.
• Guide stakeholders to solutions that meet their goals while upholding our brand and design principles.
• Keep leadership updated on delivery, pipeline and platform performance.

Content Marketing and Organic Growth

• Own organic web performance across web pages and our lifestyle content blog.
• Set the editorial and content marketing strategy for the blog, supporting launches and building topical authority.
• Lead SEO across the platform, from keyword research and on-page optimisation to technical SEO and site structure.
• Lead GEO so our content is discoverable and accurately cited in AI-powered search and answer engines.
• Build SEO and GEO into every brief, and track and report organic performance.

Web Operations and Administration

• Own the web publishing workflow, CMS governance, and user roles and access.
• Govern staging and production environments, releases, versioning, backups and rollbacks.
• Maintain publishing standards, checklists and SOPs.
• Administer the platform and ancillary tools, including licences, access and vendor support.
• Coordinate with Engineering, IT, Cybersecurity and partners on incidents and BAU changes.

Product Ownership and Platform Stewardship

• Own and be accountable for the BAU web platform and everything published on it.
• Champion the design principles, content standards and ways of working behind the platform.
• Use data and customer insight to improve conversion and experience.
• Feed BAU insights into the platform roadmap and find ways to speed up GTM delivery.

Requirements

• Bachelor's degree in Computer Science, Information Technology, Business, Marketing, Design or a related field.
• At least 7 years of experience in digital products, web or e-commerce, including at least 3 years leading product or web teams.
• Proven experience running a large-scale, high-traffic web platform day to day, delivering frequent campaigns, product launches and content updates.
• Experience leading and developing a team of product owners, web producers or similar digital roles.
• Strong storytelling and content sense, able to turn a product proposition into a clear, compelling and conversion-focused web experience.
• Strong eye for UI/UX and digital brand, with a solid grasp of design systems, component-based design and content principles.
• Hands-on experience with enterprise CMS platforms, such as Webflow, Contentful or similar, and with web publishing workflows.
• Good understanding of web operations, including staging and production environments, release management, versioning, backups and rollbacks.
• Working knowledge of SEO, web analytics, tag management and A/B testing.
• Experience leading and developing a team of product owners, web producers, content or SEO specialists, or similar digital roles.
• Proven track record of growing organic web performance through SEO and content marketing, including running a content blog or editorial programme.
• Strong understanding of GEO and how AI-powered search and answer engines surface and cite content.
• Excellent stakeholder management skills, able to build trust, set clear expectations and guide teams to the right outcome through influence and collaboration.
• Strong prioritisation and organisation skills, able to juggle many concurrent requests under tight timelines while maintaining high quality.
• Comfortable with Agile ways of working and tools such as Jira and Confluence.

Good to have

• Experience in telecommunications, telcotech or a similarly complex, multi-product business.
• Experience planning GTM and campaigns alongside marketing and brand teams.
• Familiarity with SEO and AI visibility tools such as Google Search Console, GA4, Semrush or Ahrefs.
• Familiarity with accessibility standards (WCAG) and web performance optimisation.
• Exposure to headless or composable web architectures, or to a web replatforming programme.