Product Lead, Web Platform

Job Description

CelcomDigi is building a brand-new web platform from the ground up. This is a 0-to-1 build: the platform, its architecture and its operating model do not exist yet, and you will shape them from day one. Over multiple years, it will replace our existing web estate with a modern, human-centric and conversion-led experience that sells every CelcomDigi telco product and service online, central to our ambition of becoming a telcotech company.

While the platform is new, it does not stand alone. It must integrate with CelcomDigi's sophisticated core IT stack, including billing, CRM, product catalogue, order management, payments and identity, through existing middleware and downstream services. Each has its own complexities, requirements and flows, and getting these integrations right is as critical to success as the customer-facing experience.

As the Product Lead, Web Platform, you will lead this Web Transformation end to end. You sit in the Commerce Platforms Team within the Digital & Emerging Products Department, and your scope spans every CelcomDigi web journey: Consumer, Enterprise Business, Corporate, and all new and upcoming web properties.

The role has two halves. As Product Owner, you own the new web platform and its architecture, set its roadmap, and work with UI/UX and business teams to deliver a best-in-class experience for every user. As Delivery Lead, you drive our development partners to ship on time, manage scope and priorities, and bridge partners with Engineering, IT, Cybersecurity, Infrastructure and other digital product teams.

You thrive where the path is not yet defined. You are comfortable starting from a blank page, making foundational decisions with incomplete information, and bringing clarity to a business with many moving parts, while keeping leadership informed and aligned.

Responsibilities

Product Ownership

• Shape the product from zero: define the vision, target-state architecture, MVP scope and multi-year roadmap for a platform that does not yet exist.
• Make foundational platform decisions with Engineering, Architecture and partners, such as tech stack, CMS and commerce approach, integration patterns and design system, balancing speed to launch with long-term scalability.
• Own how the new platform connects to the core IT landscape, working with Enterprise Architecture and IT to map dependencies on billing, CRM, catalogue, order management, payments, identity and existing middleware.
• Design journeys that work end to end, accounting for the business rules, data flows, constraints and service levels of downstream systems, not just the front-end experience.
• Own the new platform across Consumer, Enterprise Business, Corporate and future web journeys, and plan the phased migration from the existing web estate, including sequencing, cutover and decommissioning.
• Champion a human-centric, conversion-led experience that enables digital sales of all CelcomDigi products and services.
• Partner with the UI/UX team to design journeys from first principles, grounded in customer research rather than replicating today's site.
• Build and lead a cross-functional product team, establishing its ways of working, rituals and governance from scratch.
• Translate business needs into clear requirements, epics and user stories, and own backlog prioritisation from MVP onwards.
• Define success metrics and baselines for launch, then use data and experimentation to iterate and improve after go-live.

Delivery and Partner Management

• Stand up the delivery model for a greenfield build, including partner onboarding, governance, release cadence, environments and quality gates.
• Lead one or more development partners to deliver the MVP and subsequent releases on time, within scope and to quality.
• Own the end-to-end delivery plan, milestones and dependencies, and make timely decisions on scope, sequencing and trade-offs.
• Coordinate integration delivery across core IT, middleware and downstream service owners, aligning their roadmaps, release windows, change processes and testing cycles (including SIT and end-to-end testing) with the platform's timeline.
• Identify integration risks early, such as API readiness, legacy constraints, data quality and capacity limits, and drive workarounds or phased approaches so they do not derail delivery.
• Track progress, risks and issues, and provide regular, clear updates to leadership and steering committees.
• Triage and prioritise feedback and change requests from stakeholders into the pipeline and roadmap.
• Bridge partners and internal teams, including Engineering, IT, Cybersecurity, Infrastructure and other digital product functions, securing early alignment on architecture, security and integration needs so they do not block launch.
• Manage partner performance, deliverables and governance against agreed commitments and SLAs.

Stakeholder Leadership

• Build strong relationships with business owners across Consumer, Enterprise and Corporate segments, aligning competing priorities to shared outcomes.
• Navigate complexity and ambiguity across a large organisation with many moving parts, bringing structure and clarity.
• Communicate the transformation's progress, value and impact to senior leadership and the wider organisation.

Requirements

• Bachelor's degree in Computer Science, Information Technology, Business, Design or a related field.
• At least 6 years of experience in digital products, e-commerce or web platforms, including at least 3 years in a product ownership or product management lead role.
• Proven track record of taking a digital product or platform from 0 to 1, from concept and architecture through MVP launch and scale; leading a large-scale replatforming is highly valued.
• Experience making foundational product and platform decisions in greenfield environments, with limited precedent and incomplete information.
• Hands-on experience delivering digital platforms that integrate with complex enterprise back-ends, such as billing, CRM, order management or payment systems, through middleware, ESB or API gateway layers.
• Ability to understand end-to-end system flows, read integration and API specifications, and work credibly with architects and IT teams on integration design and trade-offs.
• Experience building and leading cross-functional product teams spanning design, engineering, QA and business, including setting up ways of working from scratch.
• Strong eye for digital product and UI/UX, with a deep understanding of user-centred design, customer journeys and conversion optimisation.
• Solid project and delivery management skills, including managing external development partners through a full build lifecycle.
• Working knowledge of modern web architecture, such as headless CMS, composable commerce, APIs and cloud platforms, enough to shape and challenge target-state architecture decisions.
• Comfortable with Agile delivery (Scrum or Kanban) and tools such as Jira and Confluence.
• Data-driven, with experience using analytics, A/B testing and KPIs to inform product decisions.
• Excellent stakeholder management and communication skills, able to influence senior leaders, align competing priorities and push back with confidence.
• A builder's mindset: comfortable with a blank page, energised by ambiguity, and able to bring structure to a business with many moving parts.

Good to have

• Experience in telecommunications, telcotech or a similarly complex, multi-product business.
• Experience migrating from legacy web platforms, including content and traffic migration and SEO continuity.
• Exposure to cybersecurity, compliance and infrastructure considerations for large-scale web platforms.