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We are now ONE! #CelcomDigi                                                                                                                                                                                                                                                                  Celcom and Digi have merged with the aim to create Malaysia’s most inspiring telco-tech company, building on two well-loved brands with over six decades of combined strengths in innovation and connecting Malaysians.

Senior Next Gen Martech Specialist

Date:  3 Feb 2026
Custom Field 2:  14533
Employment Type:  Permanent
City:  CelcomDigi Tower, Petaling Jay
Description: 

Job Description

Own and scale in-app retention, engagement, and end-to-end customer experience for an app-first telco business. Translate martech capabilities into measurable business outcomes across the full customer lifecycle.

Core Responsibilities

  • Design, optimise, and scale in-app journeys (onboarding, usage, upsell, renewal, churn prevention).
  • Own experimentation, personalisation, and lifecycle logic across in-app, push, and CRM channels.
  • Partner closely with Product, Data, Engineering, and Growth teams to align in-app experiences with telco use cases (plans, add-ons, rewards, self-service).
  • Ensure in-app initiatives are tied to clear commercial, product, or operational outcomes (e.g. retention, ARPU, feature adoption, cost deflection).
  • Drive adoption of new martech capabilities and emerging technologies (e.g. AI, automation, real-time decisioning).
  • Coach and mentor junior team members, setting standards for lifecycle thinking, execution quality, and experimentation discipline.
  • Front senior stakeholders with clarity and confidence—translating data, trade-offs, and technical capabilities into clear recommendations.

Marketing Channels Fundamentals

  • Apply strong marketing fundamentals across channels (in-app, push, messaging, CRM, performance touchpoints). 

  • Ensure consistency of messaging, timing, and customer experience across the app and external channels. 

  • Balance speed of execution with customer impact, brand, and compliance requirements typical of telco environments. 

Analytics Measurement

  • Define and own end-to-end lifecycle and feature funnels to track customer progression and drop-offs. 

  • Be hands-on with analytics — able to self-serve reports, dashboards, and deep dives without reliance on external teams. 

  • Define success metrics, design experiments, and continuously optimise based on performance and learnings. 

  • Connect in-app behaviour and lifecycle performance back to broader business KPIs (retention, ARPU, engagement, cost efficiency). 

  • Confidently present insights and outcomes to senior stakeholders, translating data into clear actions and decisions. 

Requirements

  • 5 - 8 years of experience in telco, fintech, or large-scale digital ecosystems is a strong plus.

  • Strong experience owning in-app retention, lifecycle marketing, or martech strategy in an app-first environment. 

  • Proven ability to translate data and martech capabilities into business impact. 

  • Comfortable operating end-to-end: strategy, execution, analysis, and stakeholder management. 

  • Confident communicator with senior stakeholders across product, commercial, and tech teams. 
Business Unit:  CONSUMER BUSINESS

Job Description

Own and scale in-app retention, engagement, and end-to-end customer experience for an app-first telco business. Translate martech capabilities into measurable business outcomes across the full customer lifecycle.

Core Responsibilities

  • Design, optimise, and scale in-app journeys (onboarding, usage, upsell, renewal, churn prevention).
  • Own experimentation, personalisation, and lifecycle logic across in-app, push, and CRM channels.
  • Partner closely with Product, Data, Engineering, and Growth teams to align in-app experiences with telco use cases (plans, add-ons, rewards, self-service).
  • Ensure in-app initiatives are tied to clear commercial, product, or operational outcomes (e.g. retention, ARPU, feature adoption, cost deflection).
  • Drive adoption of new martech capabilities and emerging technologies (e.g. AI, automation, real-time decisioning).
  • Coach and mentor junior team members, setting standards for lifecycle thinking, execution quality, and experimentation discipline.
  • Front senior stakeholders with clarity and confidence—translating data, trade-offs, and technical capabilities into clear recommendations.

Marketing Channels Fundamentals

  • Apply strong marketing fundamentals across channels (in-app, push, messaging, CRM, performance touchpoints). 

  • Ensure consistency of messaging, timing, and customer experience across the app and external channels. 

  • Balance speed of execution with customer impact, brand, and compliance requirements typical of telco environments. 

Analytics Measurement

  • Define and own end-to-end lifecycle and feature funnels to track customer progression and drop-offs. 

  • Be hands-on with analytics — able to self-serve reports, dashboards, and deep dives without reliance on external teams. 

  • Define success metrics, design experiments, and continuously optimise based on performance and learnings. 

  • Connect in-app behaviour and lifecycle performance back to broader business KPIs (retention, ARPU, engagement, cost efficiency). 

  • Confidently present insights and outcomes to senior stakeholders, translating data into clear actions and decisions. 

Requirements

  • 5 - 8 years of experience in telco, fintech, or large-scale digital ecosystems is a strong plus.

  • Strong experience owning in-app retention, lifecycle marketing, or martech strategy in an app-first environment. 

  • Proven ability to translate data and martech capabilities into business impact. 

  • Comfortable operating end-to-end: strategy, execution, analysis, and stakeholder management. 

  • Confident communicator with senior stakeholders across product, commercial, and tech teams. 

Next Steps

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team. 

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards. 

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair. 


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