Social (Brand & Sports), Youth & Prepaid Specialist

Job Description

We are now ONE! #CelcomDigi 

Celcom and Digi have merged with the aim to create Malaysia’s most inspiring telco-tech company, building on two well-loved brands with over six decades of combined strengths in innovation and connecting Malaysians.

In this role at CelcomDigi, you will be part of the Brand & Marketing –Social Media team, driving content that inspires communities through the power of sports while also supporting Youth, Prepaid, and Network pillars. You will drive storytelling that champions active lifestyles, advances Malaysia’s esports and traditional sports, and empowers the next generation of athletes — all while ensuring CelcomDigi stays relevant and impactful across the digital space.  

You are:

• Deeply passionate about content marketing and how it can inspire people, bring together communities, and shape a brand’s identity. 
• A natural storyteller who brings CelcomDigi’s brand purpose to life — promoting active lifestyles, growing Malaysia’s esports ecosystem, and creating opportunities for aspiring athletes in both esports and traditional sports. 
• Insight-driven and trend-savvy, with the ability to connect audience behaviors, cultural conversations, and sports fandom into meaningful content. 
• Agile and collaborative, thriving in a fast-paced environment while balancing multiple brand priorities. 
• Proactive, curious, and motivated to push creative boundaries while ensuring impact and relevance. 

Responsibilities

• Drive sports-led social campaigns or engagement content that showcase CelcomDigi’s role in empowering athletes, celebrating grassroots talent, and building national pride.  
• Develop and execute story-driven content strategies around sports sponsorships, events, and partnerships, ensuring alignment with CelcomDigi’s brand narrative.  
• Support broader brand pillars including Youth, Prepaid, and Network segments, bringing fresh, relevant, and engaging content ideas that connect with these audiences. 
• Continuously monitor and tap into trends, conversations, and cultural moments to keep CelcomDigi’s content timely and impactful. Collaborate with cross-functional teams, agencies, and external partners (e.g., sports associations, influencers, youth communities) to amplify campaigns.  
• Report and track performance and apply insights from analytics and social listening to optimise content effectiveness. 
• Coordinate and manage content production — including KOL management — and liaise with internal teams, agencies, and production houses, with on-ground coverage and travel when required, to deliver timely and impactful content. 
• Oversee end-to-end campaign cycles while upholding the highest standards of quality and consistency across CelcomDigi’s social channels. 

Requirements

• Minimum 5 years of experience in Social Media and Content Marketing, with exposure to sports marketing, sponsorships, or event activations. 
• Proven knowledge of the sports landscape — from esports to traditional sports — with the ability to apply these insights in content and marketing strategies. 
• Ability to articulate stories, craft and produce content that inspire and engage with audience.  
• Experience in managing campaigns across multiple platforms: TikTok, Instagram, X, YouTube, and Facebook. 
• Strong understanding of Malaysia’s sports ecosystem, youth trends, and digital culture. 
• Excellent communication skills in both Bahasa Malaysia and English. Proficiency in Mandarin would be a plus. 
• Strong end-to-end project and stakeholder management skills to balance sports initiatives alongside prepaid, network, and youth-related campaigns. 
• Advantageous: Prior collaborations with sports organisations, youth communities, or brands with active sponsorship programs.