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We are now ONE! #CelcomDigi                                                                                                                                                                                                                                                                  Celcom and Digi have merged with the aim to create Malaysia’s most inspiring telco-tech company, building on two well-loved brands with over six decades of combined strengths in innovation and connecting Malaysians.

Social (Enterprise Biz, Community & Kol) Specialist

Date:  24 Sept 2025
Custom Field 2:  14255
Custom Field 3:  Permanent
City:  CelcomDigi Tower, Petaling Jay
Description: 

Job Description

In this role at CelcomDigi, you will be part of the Brand & Marketing - Social Media team, shaping narratives that position CelcomDigi Business as the trusted digitalisation partner for SMEs, large enterprises, and the broader TechCo ecosystem.

This is more than managing brand pages — it’s about creating content that resonates with small business owners while speaking to CEOs and C-suites on the future of digital transformation.

Responsibilities

  • Develop and execute B2B social media strategies tailored for SME, MSME, and Large Enterprise audiences. Lead and grow CelcomDigi Business channels across LinkedIn, Instagram, Facebook, YouTube, TikTok, and X. 
  • Plan and oversee a comprehensive content calendar covering always-on, SME/Enterprise events, and thought leadership campaigns.
  • Create audience-specific content: SME/MSME: practical tips, relatable stories, immediate business solutions. Large Enterprise/C-suite: strategic insights, digital transformation, thought leadership.
  • Capture and amplify “golden moments” at events, roadshows, and workshops with timely, impactful content.
  • Partner with internal stakeholders (Enterprise, SME, Marketing, Corporate Comms) to ensure unified messaging.
  • Manage and co-create content with agencies, thought leaders, and SMEs to strengthen brand authority.
  • Measure, analyse, and report performance with clear KPIs, optimising strategies through data and social listening.
  • Stay ahead of emerging trends in social and B2B marketing to innovate content approaches continously.  

Requirements

  • 5–7 years’ experience in social media marketing, with at least 3 years in a B2B or enterprise-focused roles.
  • Proven track record in growing brand presence and engagement for SME and enterprise audiences.
  • Strong grasp of B2B vs B2C content dynamics — balancing storytelling with executive-level messaging.
  • Skilled in managing multi-channel campaigns and event coverage at scale.
  • Excellent storytelling, copywriting, and content development skills for business audiences.
  • Strong stakeholder management and cross-functional collaboration skills.
  • Hands-on experience with social and analytics tools (Sprout Social, Hootsuite, LinkedIn Campaign Manager, Meta Business Suite).
  • Excellent communication in English and Bahasa Malaysia; proficiency in Mandarin would be a plus.
  • Advantageous: prior experience in SME/enterprise events, roadshows, or industry partnerships. 
Business Unit:  DCEO

Job Description

In this role at CelcomDigi, you will be part of the Brand & Marketing - Social Media team, shaping narratives that position CelcomDigi Business as the trusted digitalisation partner for SMEs, large enterprises, and the broader TechCo ecosystem.

This is more than managing brand pages — it’s about creating content that resonates with small business owners while speaking to CEOs and C-suites on the future of digital transformation.

Responsibilities

  • Develop and execute B2B social media strategies tailored for SME, MSME, and Large Enterprise audiences. Lead and grow CelcomDigi Business channels across LinkedIn, Instagram, Facebook, YouTube, TikTok, and X. 
  • Plan and oversee a comprehensive content calendar covering always-on, SME/Enterprise events, and thought leadership campaigns.
  • Create audience-specific content: SME/MSME: practical tips, relatable stories, immediate business solutions. Large Enterprise/C-suite: strategic insights, digital transformation, thought leadership.
  • Capture and amplify “golden moments” at events, roadshows, and workshops with timely, impactful content.
  • Partner with internal stakeholders (Enterprise, SME, Marketing, Corporate Comms) to ensure unified messaging.
  • Manage and co-create content with agencies, thought leaders, and SMEs to strengthen brand authority.
  • Measure, analyse, and report performance with clear KPIs, optimising strategies through data and social listening.
  • Stay ahead of emerging trends in social and B2B marketing to innovate content approaches continously.  

Requirements

  • 5–7 years’ experience in social media marketing, with at least 3 years in a B2B or enterprise-focused roles.
  • Proven track record in growing brand presence and engagement for SME and enterprise audiences.
  • Strong grasp of B2B vs B2C content dynamics — balancing storytelling with executive-level messaging.
  • Skilled in managing multi-channel campaigns and event coverage at scale.
  • Excellent storytelling, copywriting, and content development skills for business audiences.
  • Strong stakeholder management and cross-functional collaboration skills.
  • Hands-on experience with social and analytics tools (Sprout Social, Hootsuite, LinkedIn Campaign Manager, Meta Business Suite).
  • Excellent communication in English and Bahasa Malaysia; proficiency in Mandarin would be a plus.
  • Advantageous: prior experience in SME/enterprise events, roadshows, or industry partnerships. 

Next Steps

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team. 

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards. 

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair. 


Job Segment: Social Media, Marketing

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