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We are now ONE! #CelcomDigi                                                                                                                                                                                                                                                                  Celcom and Digi have merged with the aim to create Malaysia’s most inspiring telco-tech company, building on two well-loved brands with over six decades of combined strengths in innovation and connecting Malaysians.

Technical Activation Specialist

Date:  27 Jan 2026
Custom Field 2:  14485
Employment Type:  Permanent
City:  CelcomDigi Tower, Petaling Jay
Description: 

Job Description

The Technical Activation Specialist is responsible for driving successful go-to-market execution by leading internal communications and enablement for product launches, enhancements, and business rule changes. Reporting to the Head of Technical Activation, this role ensures internal stakeholders are informed, aligned, and prepared to support launches through structured briefings, documentation, and coordinated execution.

The role bridges Product, Technology, Sales Go-To-Market, and Customer Experience teams, translating complex product and system updates into clear, actionable narratives for frontliners and internal teams.

Responsibilities

Internal Launch Communication & Enablement

  • Own end-to-end internal communications for telco product launches, feature updates, and business rule changes.
  • Develop structured launch briefs covering product positioning, system impact, key changes, and customer implications.
  • Prepare enablement materials including FAQs, Product Document Specifications (PDS), customer journeys, sales kits, and launch decks.

 

Stakeholder Alignment & Readiness

  • Align deliverables, timelines, and expectations with Product Owners, Technology teams, Sales GTM, CX, and Channel teams.
  • Conduct internal product launch briefings to ensure clear understanding of changes, impacts, and selling points.

 

Internal Channel Management

  • Publish and manage launch communications across internal platforms such as WorkVivo, CD Mail, and other internal channels.
  • Ensure information consistency and accuracy across all internal touchpoints.

 

Execution Governance & Change Management

  • Track launch readiness across teams and ensure dependencies are resolved prior to go-live.
  • Adapt to evolving product roadmaps and manage last-minute changes while maintaining execution discipline.

 

Continuous Improvement

  • Support documentation of internal GTM processes, templates, and best practices.
  • Identify opportunities to improve internal communication clarity, speed, and effectiveness.

Requirements

Experience & Skills

  • 3–8 years of experience in product marketing, go-to-market execution, internal communications, or marketing operation
  •  Strong ability to articulate telco product value propositions and differentiators clearly.
  • Excellent stakeholder management skills in a fast-paced, matrix environment.
  • Strong PowerPoint capability for sales kits and launch decks.
  • Design or visual communication background is an added advantage.

 

Personal Attributes

  • Structured, analytical, and detail-oriented.
  • Strong customer and frontline-centric mindset.
  • Calm under pressure and adaptable to change.
Business Unit:  CONSUMER BUSINESS

Job Description

The Technical Activation Specialist is responsible for driving successful go-to-market execution by leading internal communications and enablement for product launches, enhancements, and business rule changes. Reporting to the Head of Technical Activation, this role ensures internal stakeholders are informed, aligned, and prepared to support launches through structured briefings, documentation, and coordinated execution.

The role bridges Product, Technology, Sales Go-To-Market, and Customer Experience teams, translating complex product and system updates into clear, actionable narratives for frontliners and internal teams.

Responsibilities

Internal Launch Communication & Enablement

  • Own end-to-end internal communications for telco product launches, feature updates, and business rule changes.
  • Develop structured launch briefs covering product positioning, system impact, key changes, and customer implications.
  • Prepare enablement materials including FAQs, Product Document Specifications (PDS), customer journeys, sales kits, and launch decks.

 

Stakeholder Alignment & Readiness

  • Align deliverables, timelines, and expectations with Product Owners, Technology teams, Sales GTM, CX, and Channel teams.
  • Conduct internal product launch briefings to ensure clear understanding of changes, impacts, and selling points.

 

Internal Channel Management

  • Publish and manage launch communications across internal platforms such as WorkVivo, CD Mail, and other internal channels.
  • Ensure information consistency and accuracy across all internal touchpoints.

 

Execution Governance & Change Management

  • Track launch readiness across teams and ensure dependencies are resolved prior to go-live.
  • Adapt to evolving product roadmaps and manage last-minute changes while maintaining execution discipline.

 

Continuous Improvement

  • Support documentation of internal GTM processes, templates, and best practices.
  • Identify opportunities to improve internal communication clarity, speed, and effectiveness.

Requirements

Experience & Skills

  • 3–8 years of experience in product marketing, go-to-market execution, internal communications, or marketing operation
  •  Strong ability to articulate telco product value propositions and differentiators clearly.
  • Excellent stakeholder management skills in a fast-paced, matrix environment.
  • Strong PowerPoint capability for sales kits and launch decks.
  • Design or visual communication background is an added advantage.

 

Personal Attributes

  • Structured, analytical, and detail-oriented.
  • Strong customer and frontline-centric mindset.
  • Calm under pressure and adaptable to change.

Next Steps

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team. 

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards. 

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair. 


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