Unit Head, Digital Marketing Enterprise Business

Job Description

We’re looking for a Unit Head, Digital Marketing (B2B) to lead Enterprise Business demand generation across paid digital media, social, and search — and turn digital into a true growth engine for the business. You will operate at the intersection of business strategy, digital performance, content and storytelling and AI-driven discovery. This role is not about managing channels in silos. Your job is connecting the ecosystem – ensuring paid and social work as one to drive awareness, engagement and high-quality leads.

You are:

• A strong B2B marketer with experience across large enterprises and SMEs, understanding complex buying journeys and demand generation.
• Strategic and outcome-driven, with a clear focus on business impact, ROI, and measurable growth.
• A digital ecosystem thinker, able to connect paid media, social, and search into one cohesive strategy.
• Data-driven, using insights to optimise performance and guide decisions.
• An effective stakeholder manager, able to align business, product, and brand teams.
• A team builder who can develop capabilities and drive performance within a fast-paced environment.

Responsibilities

• Lead the digital marketing strategy for Enterprise Business, aligning with commercial objectives and positioning CelcomDigi Business as a credible B2B thought leader.
• Own Enterprise digital presence across paid media and social, driving awareness, engagement, and lead generation.
• Define and optimise demand generation strategies, maximising campaign performance and ROI.
• Guide social content direction, translating thought leadership, solutions, and key moments into platform-native formats.
• Lead GEO initiatives to strengthen search visibility and AI-driven discovery across Lines of Business.
• Partner with business, product, and brand teams to align digital initiatives with key commercial priorities.
• Manage strategic partnerships with platforms, agencies, and technology partners to enhance capabilities and unlock new opportunities.
• Drive data-led optimisation using analytics and insights to continuously improve performance.
• Build and mentor a high-performing digital marketing team, fostering a strong digital mindset, innovation, and capability development within the unit.
• Drive adoption of AI tools and emerging technologies to improve efficiency and competitive advantage.

Requirements

• Minimum of 10 years’ experience in digital marketing, with substantial exposure to B2B environments serving both enterprise clients and small-to-medium enterprises.
• Demonstrated expertise in demand generation methodologies, with a proven ability to craft and execute paid media and social strategies that deliver measurable business results.
• Knowledge of search engine optimisation (SEO) principles combined with experience applying emerging geographical targeting (GEO) techniques and AI-driven discovery strategies to enhance digital outreach.
• Strong track record of leading integrated marketing campaigns that effectively leverage paid, owned, and earned media channels to optimize brand reach and engagement.
• Analytical mindset and a data-driven approach to marketing, capable of interpreting complex performance metrics to demonstrate clear business impact and return on investment.
• Exceptional leadership and interpersonal skills with the ability to manage diverse, cross-functional teams and maintain productive relationships with internal stakeholders and external partners.
• Proven capability in managing marketing technology partnerships and adopting or overseeing the implementation of emerging digital tools, including AI applications, that advance marketing efficiencies and innovation.