Unit Head, Marcomm (Convergence, Postpaid & Fibre)

In this role at CelcomDigi, you will help build one of Malaysia’s most trusted telco-tech brands by shaping how millions of Malaysians perceive, choose and experience CelcomDigi’s convergence, postpaid and fibre propositions. You will drive brand clarity, campaign excellence and customer-centric storytelling across some of our highest-value portfolios.

You are:

• A customer-first and brand-first leader who can simplify complex products into clear, compelling propositions.
• A strategic and commercially minded thinker who connects brand activity to customer acquisition, conversion and long-term portfolio growth.
• A confident collaborator who can influence senior stakeholders and align Product, GTM, Media, Digital, Sales, Retail and agency partners.
• An analytical yet creative problem-solver who understands market dynamics and champions distinctive, effective ideas.

Your Responsibilities: 

• Lead the end-to-end brand, communications and go-to-market strategy for Convergence, Postpaid and Fibre, ensuring strong alignment with customer needs, business priorities, commercial objectives and long-term brand equity.
• Own the portfolio strategy across the customer lifecycle, translating product and commercial priorities into clear, differentiated propositions that strengthen market competitiveness and drive acquisition.
• Serve as a strategic brand advisor to leaders, influencing business decisions through market intelligence, consumer insights, competitive analysis and performance data.
• Lead integrated marketing campaigns from strategy to execution, overseeing proposition development, creative direction, media strategy, customer journey, launch planning, optimisation and post-campaign evaluation to maximise business impact.
• Drive cross-functional leadership across Product, Commercial, Digital, Sales, & Retail and external partners to ensure seamless delivery of business priorities and consistent customer experiences.
• Shape the long-term communications roadmap across the portfolio, balancing brand-building and commercial performance while ensuring efficient prioritisation of resources and investments.
• Lead agency partnerships across creative, media, digital and production, setting strategic direction, challenging thinking and ensuring high standards of execution, innovation and accountability.
• Own portfolio planning, annual marketing budgets and resource allocation, ensuring investments deliver measurable commercial returns while maintaining governance and operational excellence.
• Build, lead and develop a high-performing team by providing strategic direction, coaching, capability development and fostering a culture of collaboration, innovation and accountability.
• Safeguard and evolve the CelcomDigi brand by ensuring all communications consistently reflect brand strategy, visual identity, messaging and tone of voice across every customer touchpoint.
• Drive continuous improvement by embedding campaign learnings, marketing effectiveness frameworks, experimentation and best practices to elevate brand performance and deliver sustainable business growth.

Your Merits: 

• A bachelors degree in Marketing, Communications, Advertising or a Business Management related subject
• Minimum 10 years experience in brand marketing / marcomm or similar role preferably with agency background
• Proven experience leading large-scale integrated campaigns, managing agencies and translating complex propositions into effective customer communications.
• Strong commercial, analytical, stakeholder-management and communication skills, with high proficiency in English and Bahasa Malaysia; telco or technology experience is an advantage.