Apply now »

We are now ONE! #CelcomDigi                                                                                                                                                                                                                                                                  Celcom and Digi have merged with the aim to create Malaysia’s most inspiring telco-tech company, building on two well-loved brands with over six decades of combined strengths in innovation and connecting Malaysians.

HEAD OF SALES CHANNEL MANAGEMENT

Date:  10 Aug 2026
Custom Field 2:  15075
Employment Type:  Permanent
City:  MY-Johor Office
Description: 

Job Description

The Head of Section, Sales Channel Management is responsible for strategizing and driving the overall sales channel including Franchise and Retail by achieving the volume/value/profitability targets. This role involves managing the sales team and channels, understanding market trends, and implementing company sales and marketing strategies.

Responsibilities

  • Lead the Sales Strategy & Growth: Own and drive the overall sales channel strategy across Franchise and Retail, delivering ambitious volume, revenue, and profitability targets.
  • Drive Business Performance: Partner closely with the Sales Team to achieve monthly, quarterly, and annual acquisition and revenue goals, turning business objectives into measurable results.
  • Build & Empower High-Performing Teams: Develop, coach, and motivate the sales team while strengthening capabilities across all sales channels to build a winning culture.
  • Turn Market Insights into Action: Stay ahead of market trends and competitor moves, identify growth opportunities, and translate insights into effective tactical plans.
  • Shape Market Leadership: Strengthen brand presence and positioning across the region, building a strong market reputation and driving the business towards market leadership.
  • Maximize Distribution & Sales Potential: Execute the company’s sales and marketing strategy while unlocking the full potential of the retail distribution network across the entire product portfolio.
  • Build a High-Impact Distribution Network: Design and optimize the distribution channel, establish clear distribution benchmarks, and track performance through effective secondary sales tracking and distribution processes.
  • Expand Market Reach: Drive distribution depth and width by identifying new opportunities, strengthening distributor partnerships, and conducting regular distributor audits to ensure sustainable growth.
  • Stay Ahead of the Competition: Continuously monitor competitors’ distribution strategies, market approaches, and activities to identify opportunities and maintain a competitive edge.

Requirements

  • Relevant Academic Background: A Bachelor’s degree in a relevant field, providing a strong foundation for success in this role.
  • Proven Sales Leadership Experience: 10–12 years of experience in Sales and/or Retail, with experience in the Telecommunications (Telco) industry highly preferred.
  • Strong Distribution & Sales Expertise: Solid understanding of retail distribution, channel management, and sales force models, with the ability to translate strategy into market execution.
  • Influential Communicator: Excellent written and verbal communication skills, with the confidence to engage and influence stakeholders at all levels.
  • Agile Decision-Maker: Strong multitasking, prioritization, and decision-making abilities, with the flexibility to navigate a fast-paced and dynamic business environment.
  • Data-Driven Problem Solver: A strong analytical and statistics-driven mindset, with the ability to turn data and insights into practical solutions and business opportunities.
Business Unit:  SALES & RETAIL

Job Description

The Head of Section, Sales Channel Management is responsible for strategizing and driving the overall sales channel including Franchise and Retail by achieving the volume/value/profitability targets. This role involves managing the sales team and channels, understanding market trends, and implementing company sales and marketing strategies.

Responsibilities

  • Lead the Sales Strategy & Growth: Own and drive the overall sales channel strategy across Franchise and Retail, delivering ambitious volume, revenue, and profitability targets.
  • Drive Business Performance: Partner closely with the Sales Team to achieve monthly, quarterly, and annual acquisition and revenue goals, turning business objectives into measurable results.
  • Build & Empower High-Performing Teams: Develop, coach, and motivate the sales team while strengthening capabilities across all sales channels to build a winning culture.
  • Turn Market Insights into Action: Stay ahead of market trends and competitor moves, identify growth opportunities, and translate insights into effective tactical plans.
  • Shape Market Leadership: Strengthen brand presence and positioning across the region, building a strong market reputation and driving the business towards market leadership.
  • Maximize Distribution & Sales Potential: Execute the company’s sales and marketing strategy while unlocking the full potential of the retail distribution network across the entire product portfolio.
  • Build a High-Impact Distribution Network: Design and optimize the distribution channel, establish clear distribution benchmarks, and track performance through effective secondary sales tracking and distribution processes.
  • Expand Market Reach: Drive distribution depth and width by identifying new opportunities, strengthening distributor partnerships, and conducting regular distributor audits to ensure sustainable growth.
  • Stay Ahead of the Competition: Continuously monitor competitors’ distribution strategies, market approaches, and activities to identify opportunities and maintain a competitive edge.

Requirements

  • Relevant Academic Background: A Bachelor’s degree in a relevant field, providing a strong foundation for success in this role.
  • Proven Sales Leadership Experience: 10–12 years of experience in Sales and/or Retail, with experience in the Telecommunications (Telco) industry highly preferred.
  • Strong Distribution & Sales Expertise: Solid understanding of retail distribution, channel management, and sales force models, with the ability to translate strategy into market execution.
  • Influential Communicator: Excellent written and verbal communication skills, with the confidence to engage and influence stakeholders at all levels.
  • Agile Decision-Maker: Strong multitasking, prioritization, and decision-making abilities, with the flexibility to navigate a fast-paced and dynamic business environment.
  • Data-Driven Problem Solver: A strong analytical and statistics-driven mindset, with the ability to turn data and insights into practical solutions and business opportunities.

Next Steps

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team. 

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards. 

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair. 


Job Segment: Telecom, Telecommunications, Retail Sales, Marketing Manager, Franchise, Technology, Retail, Marketing

Apply now »